Conclusions
Research does not only provide the answer, but once implemented, the knowledge it provide can help enhance marketing performance. Research is increasingly important to help organization to generate success in running the business. By conducting a research, an in-depth examining on the actual behavior of target audience is possible and it provides a comprehensive understanding of literature and theories. Theme park operators are necessary to understand the desire and the motives of customers in visitation of theme park.
According to the results in chapter 4, several reasons of the respondents’ choice are suggested. The theme of the park ranked as the third place in motivation factors ranking which indicates the factor was important to respondents. The result suits scholars’ belief in theming. The importance of park safety was ranked at number seven which matcch the second level of “safety needs” in Maslow’s Hierarchy of Need. It Is also noteworthy that the park size was identified as a very important motivation factor, however, the Disney Company failed to meet the need. As it shows in satisfaction factors ranking, the least satisfied factor was the park size.
Another meaningful discovery was that Hong Kong Disneyland service quality meet the expectation of visitors and visitors thought the factor is important in motivate them to visit Hong Kong Disneyland. It may act as a factor in retaining customers. Futhermore, the result shows that visitors’ aged 40-69 are
“These park visitors are a significant component of the U.S. Tourism economy. They stay in nearby hotels, rent cars, dine at local res-taurants, buy at retail shops and visit another neighboring attraction, generat-ing more than $30 billion in spending and supporting a quarter-million jobs.” He explicitly states, each logical premise in order, allowing them to build to their conclusion. Davidson provides evidence for each premise, and the conclu-sion is closely related to the premises and evidence.
By recognizing that the proposal is not a quick fix and that adding parks is costly, the author demonstrates that they are a reasonable and realistic voice in the discussion. Thus, the author contributes to the debate. The author's credibility is enhanced by their use of logos and ethos, which also contributes to the greater persuasiveness of the argument.
One of the potential flaws of the article is that the author needs to consider the perspective of persons who may be opposed to the idea of bringing more parks to Dallas.
Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.
1 Overview of Company
Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.
" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.
Apply the concept of VRIN to analyse its value-creating ability.
All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage.
Great brand identity gives Disney's parks an edge over its competitors.
Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks-
• Valuable-
Olympic games ' history has forever been surrounded by controversies. Most of these controversies resulted from the selection of different venues chosen to hold these games every four year. The idea of Olympics being held at different locations every time has remained to be a highly debatable topic amongst critics. Some have argued a permanent site should be chosen to host these games. However, this ongoing debate has involved many stakeholders both with different motives and ideas how a permanent site could be chosen.
Tourism has become one of the important economic factor for any nation today. With the increase in technology, the world is gradually changing and becoming closer and smaller day by day. The country known for its advanced technology, Japan is popular in terms of travel, commerce, technology, cuisine, popular culture and shopping. Globalization has played a vital role in interchanging activities such as goods, services, technology, culture, and even the lifestyle of people around the world. Japan’s tourism has grown rapidly in the recent years.
Zoos have been around since the eighteenth century. A zoo is defined as a compound where wild animals are kept for viewing and studying. The purpose of a zoo is mainly for education and protection, preserving animal species that are either at a risk of becoming extinct or for increased collection size (Jamieson). Animals from around the world have been enclosed in an area where we can admire and study these fine creatures. However, many modern zoos around the world have introduced animal shows, petting and feeding sessions to attract more visitors in order to earn more money.
Everybody is a kid at heart. Well, getting occupied with all our to dos and responsibilities sometimes make us really look for that thrill and excitement which is all about sojourns, breaking free and simply having fun, just like what we used to do as a child. That’s why I love theme parks! It’s a place for thrills, exhilaration and amusement, where hyper-energy and creativity thrive and joy-rides are but typical. Do you know that theme parks started from the recreational idea of traditional parks?
Cody Palladino
Professor Regis
English 113
6 February 2016
Observation essay: Public Park
Many people have different views and opinions in the world living today. There is one place like nowhere else where people are aiming toward a certain goal of relaxation. The park where people can completely relax doing common interest.
• The adventure theme park will establish and strengthen relationships with travelling agencies
Price
• The company will adopt a mass market penetration which will commence with low prices to stimulate the demand. This will also assist in attracting the targeted audience as the buying power is declining in the South African market due to increase in interest rates. This will further allow the company to capture a large market share and build the image of the park.
What do you think about the reasons behind the decrease number of visitors?
5.) How can your management team deal with the situation (decrease in number of visitors)?
6.) Any marketing methods can recommend to maintain the profitability of the destination?
