With MCC claiming ….. that the 2017/2018 intake will not exceed 10.000 members, this mean that only 4.3% are able to access befits of the club . A better use of the membership base would be to break away from the brand identification of prestige and reward loyalty rather than excluding a waiting list of over 230,000 (Hoye, et al., 2018) .This would improve equity and inclusiveness with in the club.
However comparison between AFL’s membership……………. and the MCC’s……………., on average for a year a member from ALF would pay minimum for an adult $600, year 5 years to $205 this reduces based on loyalty. Whereas MCC’S is $110 for the waiting list, than an extra (for a metropolitan member) $675 for a full membership. If Memberships where similar to