The word supreme is defined as "superior to all others," according to dictionary.com, meaning that it cannot be matched with any others. Supremes' founder James Jebbia knew exactly what he wanted his brand to do when he named it. In the world of economics, the most genius and efficient thing are to have your customers advertise for you. Doing so wastes no time and no money. Few companies are lucky enough to pull off such a charade. Since 1994 Supreme has manipulated that idea of advertisement since the first store opened in New York. If you ask someone what Supreme actually is you may not get a clear answer. The answer you may receive is "you mean that overpriced street wears that no one can get?" They have dominated the clothing market and …show more content…
Levels that companies dream of. They are a company that advertises only by a single picture and a release date. For many Supreme fans, commonly known as "supreme fiends," they understand that they must get online at 10 am CST every Thursday within 2 minutes in order to successfully get what they desire. For example, they do not need as much social media branding as all the other competitors such as Thrasher. Thrasher advertises on Twitter Instagram and Facebook. In contrast to Supreme because they only advertise on Instagram and Facebook. Calvin Klein is best known for their fire logo sweatshirts and apparel. Supreme and thrasher have been at each other for a while but Supremes sales have remained untouched. Eventually supreme has done a collaboration with Thrasher to make Thrasher even more …show more content…
On Facebook and Instagram Supreme only has their products posted the only time they have captions included with their post is when they collaborate with other brands. In the dawn of the supreme stores opening there were several memes exaggerating the prices of supreme. For instance, one picture included a court fine listed at $100 and the "supreme" court with a supreme logo listed at $100,000,000. An extreme exaggeration of how even the simplest thing is way overpriced. Given that fact of their customers buying anything, the only Realtime marketing that is needed is up to the CEOs opinion. Only a company such as supreme with a fan base like they have has the power and control to determine what is being bought. For example, Supreme has a brick that costs $100 and sells out just as fast as all of their other products. Proving that consumers will buy anything as long as it has the supreme logo on