ipl-logo

Pros Of Being Supreme

726 Words3 Pages

The word supreme is defined as "superior to all others," according to dictionary.com, meaning that it cannot be matched with any others. Supremes' founder James Jebbia knew exactly what he wanted his brand to do when he named it. In the world of economics, the most genius and efficient thing are to have your customers advertise for you. Doing so wastes no time and no money. Few companies are lucky enough to pull off such a charade. Since 1994 Supreme has manipulated that idea of advertisement since the first store opened in New York. If you ask someone what Supreme actually is you may not get a clear answer. The answer you may receive is "you mean that overpriced street wears that no one can get?" They have dominated the clothing market and …show more content…

Levels that companies dream of. They are a company that advertises only by a single picture and a release date. For many Supreme fans, commonly known as "supreme fiends," they understand that they must get online at 10 am CST every Thursday within 2 minutes in order to successfully get what they desire. For example, they do not need as much social media branding as all the other competitors such as Thrasher. Thrasher advertises on Twitter Instagram and Facebook. In contrast to Supreme because they only advertise on Instagram and Facebook. Calvin Klein is best known for their fire logo sweatshirts and apparel. Supreme and thrasher have been at each other for a while but Supremes sales have remained untouched. Eventually supreme has done a collaboration with Thrasher to make Thrasher even more …show more content…

On Facebook and Instagram Supreme only has their products posted the only time they have captions included with their post is when they collaborate with other brands. In the dawn of the supreme stores opening there were several memes exaggerating the prices of supreme. For instance, one picture included a court fine listed at $100 and the "supreme" court with a supreme logo listed at $100,000,000. An extreme exaggeration of how even the simplest thing is way overpriced. Given that fact of their customers buying anything, the only Realtime marketing that is needed is up to the CEOs opinion. Only a company such as supreme with a fan base like they have has the power and control to determine what is being bought. For example, Supreme has a brick that costs $100 and sells out just as fast as all of their other products. Proving that consumers will buy anything as long as it has the supreme logo on

Show More
Related

Monkees Boutique Of Greenville, North Carolina

1990 Words | 8 Pages

They want the hardest workers and the best clothes and accessories being sold in their store. They do not spend their resources on marketing, but because Greenville is a college town, I think it would be very beneficial for their business if they did.

Read More

Jc Penny Swot

870 Words | 4 Pages

This is especially because it is facing increased competition from Kohl’s Corp. and Macy Inc who have excellent marketing strategy. For example, Kohl’s give good deals and coupons as a way of attracting customers. On the other hand Macy markets its store around its celebrity

Read More

Dick's Sporting Goods Essay

890 Words | 4 Pages

These qualities make it the best place to find items you would buy for sports or travel. They sell items from tons of major brands for clothing and sports but for cheaper than it is priced at from the actual store. The clothes, footwear, or other merchandise last longer than from other retail stores. Normally, when retail stores sell merchandise from big brands, they last about a week before they shrink in the wash or rip while it is in use. Their broad collection of every item in the store makes sure that people can get what they came to buy.

Read More

Cutco Direct Marketing Strategy

554 Words | 3 Pages

Cutco has targeted the high end of that market and created a corporate culture based on maintaining the highest quality standards. In the marketing strategy employed by Vector marketing, the company that manages the sales force for Cutco, customers have the ability to share their personal stories of family and times when their Cutco product has helped or served them. Thousands of customers have written stories to the company to express how their products have affected their lives, it is these stories that create lifetime customers and appeal to other consumers when looking for what they want. Vector calls this the friends of friends approach to marketing and it is very successful in this case as annual sales are over $200 million. I believe that there is more money to be had if they mass produce and used either retailer or wholesaler channels, but Cutco isn’t willing to sacrifice the quality for the

Read More

Star Athletics: Effective Use Of Visual Advertising

318 Words | 2 Pages

Their use of visual marketing is bursting with personality and originality, and although Starbucks often uses posts to advertise products, it's done in a creative and subtle way (Radice, n.d.). Star Athletics can benefit from being a visually appealing

Read More

Business Strategy Case Study: Lululemon Athletica

1008 Words | 5 Pages

This is why it is so crucial for Lululemon to create and build relationships with customers in order to make them customers for life. There is a large variety of sports apparel brands making the buying power of consumers high. With a variety of sports apparel brands the difference between their products might not be that different after all. This makes it very important for Columbia has to create brand loyalty within their customers. Sportswear is usually used in extreme or rugged conditions so buyers become very concerned with the quality of the product in which they are purchasing.

Read More

Nike Vs Under Armour Research Paper

620 Words | 3 Pages

The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature that exists between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has

Read More

Essay On Sneaker Culture

920 Words | 4 Pages

The hype grows as a result from the intentionally low supply of each sneaker released by big sneaker companies. Due to the popularity of the sneakers in today’s market, sneaker culture opens an opportunity for the sneaker collectors and comes up with the idea of the resale market that led to the impressive growth of the secondary market for sneakers. The sneaker trend has been around ever since when sneaker companies started associating with recognizable sportsmen as a brands’ ambassadors, and use the concept of celebrity endorsement. “Branding really took off during the post-World War I era when shoe

Read More

A Bathing Ape: A Brand Comparison

964 Words | 4 Pages

And If I had to choose what brand to represent I would prefer to wear A Bathing Ape because of its history behind it and their design. Supreme, the brand was founded by James Jebbia. The first ever-Supreme store opened on Lafayette Street in downtown Manhattan in 1994. It was designed with skaters in mind, with a unique design on the store layout. In

Read More

Conflict Management: A Case Study Of Nordstrom's Culture

907 Words | 4 Pages

“Nordstrom knows it is not the price but the customer service that gains and retains loyalty customers that generate strong profit” (Nelson and Quick, 2015, p 508). Nordstrom is also one of the superior fashion specialty stores because of this approach of competing. The avoiding approach and compromising are related. In this article Nordstrom decides to take no action to avoid conflict.

Read More

A Comparative Analysis Of Nike And Under Armour

3388 Words | 14 Pages

Before entering an unknown product horizon, the company will investigate its viability in the product category as well as measure its competitive advantage to other companies in the niche. Under Armour’s unique ability to measure these two important factors has allowed it to create a product base which consumers have high loyalty towards. The Under Armour brand has positioned itself in the high quality, high price, and best available in the market, category. It advertises itself as delivering higher customer value and is therefore capable of charging higher prices for their goods.

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Consequently, Nike’s pricing is intended to be economical and competitive to the other sport gear retailers. The pricing is built upon many factors that have been taken into consideration before setting a selling price on the root of the high-class segment as target customers. Nike as a brand orders high premiums. Nike’s pricing strategy makes use of perpendicular amalgamation in pricing in which they target participants with different channel levels or take part in more than one type of channel level operations. This can govern costs and effect product

Read More

Macro Environmental Analysis Of Nike

2130 Words | 9 Pages

The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.

Read More

Advantages Of Uniqlo

1017 Words | 5 Pages

The name “UNIQLO” is a contraction of the words “Unique Clothing”. As its name suggest, Uniqlo does not follow trends but instead offers unique merchandise. Although their major competitors are fast-fashion retailers, they do not consider themselves

Read More

More about Pros Of Being Supreme

Related Topics

Open Document