ipl-logo

Public Service Advertising: Altruistic Or Self-Help

776 Words4 Pages
bulb-icon

Recommended: Generational effect of tv on society

(JONES, 2012)Considers the two issues which are classified as either altruistic or self- help. In the case of altruistic there is no direct benefit for an individual, moreover itrequires one to give up or do something which has no direct impact on them. A lot of times, they do not even get to see the results. One example of an altruistic message is organ donation. For self-help, messages are typically trying to change one’s attitude or behaviour in a way that will positively impact the target. This message type is easier to get across due to the direct and visible change when the prescribed action is taken. (JONES, 2012)Uses four different types of messages for the research namely altruistic argumentative, altruistic emotional, self-help argumentative, …show more content…

This is starting to become an increasingly popular question for public service advertising as Gen Y is of age where people have the ability to make their own choices. Andwhen it comes to influencing this age group, it is important to look at what makes an ad regarding public service effective and gets the intended response whether it is an altruistic action, or a self-help action. Being the children of the baby boomers, their sheer numbers exude tremendous power to influence and transform every life stage they enter. Televisions were a household item for them when they were younger, cell phones became an everyday part of life, and having constant access to the internet was taken for granted by this generation. This generation is turning the world upside down when it comes to marketing and social issues. Marketers day in and out are having to find new ways to market to them and influence their decisions, whether it’s about a brand or a lifestyle choice or a social issue. However, this is no easy feat. Generation Y is mistrustful of mass media and cautious of its invasion into their privacy and personal lives. (JONES, 2012)research found that one of the greatest problem as to how to reach the generation on public service advertising was not just to target one information source but public service advertising must place ads in multiple media outlets in the hopes of reaching their target audience. Age-old tactics that once worked on their parents are no longer effective for Generation Y public service advertisements must be more creative. Even the slightest hint of puffery and Generation Y markets can pick it up and will disregard it

Show More
Related
88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More
376 Words | 2 Pages

In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
1266 Words | 6 Pages

Marketers can successfully reach Gen Z on their devices and will likely be remembered more than a traditional ad they may see in passing. Also, Gen Z needs some motivation to view your ad so give them a reason to look off the screen by appealing to their digital lifestyle but don’t overdo it and sound cheesy. Ad copy such as “The most Instagram-worthy brunch in town” may cause them to watch a restaurants television ad or “Snapchat in your radio song requests” may get them to interact with traditional

Read More
632 Words | 3 Pages

How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

Read More
452 Words | 2 Pages

Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

Read More
1531 Words | 7 Pages

The model focuses on selfish motivation to escape an unpleasant emotional state (opposite of altruistic motivation, empathy-altruism Piliavin et al. (1969) The subway Samaritan Aim: The purpose of this field study was to determine the effect of various variables on helping behavior.

Read More
594 Words | 3 Pages

Selfishness and selflessness can be balanced, and this balance is crucial to a functioning

Read More
1083 Words | 5 Pages

They are straightforward and on the surface. It’s just that they are incredibly subtle” (Gladwell, 79). The key to persuasion is nonverbal cues. People are persuaded more by

Read More
1435 Words | 6 Pages

Modern Americans are still motivated to spend on various products, whether they are useful and necessary or not, as the result of powerful mass advertising campaigns, widely broadcast through many forms of media. Children and young adults are usually the main targets for such campaigns. It is estimated that the average American child watches between 25,000 to 40,000 television commercials per year so advertising undeniably has a great power over the young minds, who in turn would influence their parents and guardians (Shah, 2010). More than 30 billion dollars are spent by families every year as the result of this strategy, which is progressively adapted by many companies (Shah, 2010). Additionally, thanks to these advertisements, people pay more attention to keeping up with the current trend, with what is considered the most up to date rather than the overall necessity of the product.

Read More
1083 Words | 5 Pages

“Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future” According to Media Smarts formerly known as Media Awareness Network , which is a digital and media literacy resource. Advertisements main goal is to attract their audience that even includes movie posters, such as “Harry and the Henderson’s” who targets a specific younger audience with different ploys to attract the viewers to an image and leave them desiring more. For example, examining “Harry and the Henderson’s” movie poster, which uses pathos as a way to attract their viewer, as well as symbolism with centered images with contrasting colors. They also incorporated

Read More
1212 Words | 5 Pages

The word “help” is a very complicated yet simple word. According to the Learner’s Dictionary, the definition of help is: to do something that makes it easier for someone to do a job, to deal with a problem, to aid or assist someone. Helping someone sounds like an easy job, and most of us would agree that we would help people anytime anywhere, but it always doesn’t turn out that way. Scientists have spent a considerable amount of time studying the helpfulness behavior of several types of people. Picture this... a man lying on the floor and a few people strolling about, occupied with their business.

Read More
1123 Words | 5 Pages

a. The victim group that is the group most likely to be approached for organ donation and ensure they do not take part in such activities that provide them benefits. b. Enacting a bilateral agreement between the government and the UN providing for mechanisms to combat trafficking and protect victims of trafficking conformity with various international human rights mechanisms. c. Making trafficking an extraditable offense. d. Regularly check all companies that claim to be set up for medical tourism and make sure they do not take part in such activities.

Read More
1279 Words | 6 Pages

Where did we come from? As per science shows, we evolve from our ancestors an even though there are facts about it, there is really hard to know since we have been the same humans since millions of years ago. We see evolution in bacteria more rapidly than humans and with the course of years, we see changes. The example of the wisdom tooth, it was to believe that it was used years ago to chew on raw meat or masticate raw vegetable, but now this day we don’t use them so most of the current wisdom tooth come out bad, or some don even come and they have to be removed because the mouth is getting smaller. Use it or lose it as they say.

Read More
980 Words | 4 Pages

Basically, the communicators do not persuade people, the people persuade themselves. The communicators just clear the

Read More

More about Public Service Advertising: Altruistic Or Self-Help

Related Topics

Open Document