Read My Plan Ethos Pathos Logos

In 2012, Barack Obama released the ad “Read my Plan” highlighting his presidential plan if re-elected. Obama promotes himself by describing his economic plan and how it will create a stronger middle class. He attacks Governor Romney’s economic plan by saying it is just what has always been done. Obama adopts a tone that makes the audience feel familiar with him to connect with middle-class families. In the political ad, “Read my Plan,” Obama for America uses logos, pathos, consonance, apostrophe, and the straw man fallacy to illustrate Obama's plan and inform the reader that Obama's plan will continue to strengthen our economy, but Romney's plan will undo the progress the country has already made. Obama uses the means of persuasion, logos,

Obama uses logos to demonstrate to us the progress he has already made and the progress he is going to make if re-elected. Along with logos, Obama employs pathos throughout his ad to elicit certain emotions. This is seen when he begins to talk about his economic proposition. As stated in the ad, “...but if I could sit down with you in your living room or around the kitchen table here’s what I'd say…” (Wall Street Journal). He uses this example because it makes the audience feel personally connected to the ad. The purpose of using pathos was to make the audience feel an emotional response so they would listen and think about his plan vs. Governor Romney’s plan. Obama makes this connection to make the audience feel familiar with

This is seen when he is trying to highlight a certain portion of his plan or to attack Governor Romney’s plan. In the ad, it states “...double down on the same trickle-down policies” (Wall Street Journal). This is an example of consonance as it repeats the constant “d”. The repetition in this quote highlights the fact that Romney’s plan is defaulting back to the policies that brought the economy down. This example illustrates the contrast between Obama's and Romney’s plans because it spotlights the defect in Romney’s plan. Obama uses the rhetorical device apostrophe when he says “... here’s what I’d say…” (Wall Street Journal). This use of the apostrophe is used because he addresses a group of people that are not currently in the room with him. The purpose of this quote is to promote the feeling of being in the room with him. The purpose of the ad is illustrated in this quote by making the audience feel connected with Obama. Both of these rhetorical strategies highlight the fact that Obama is trying to attack Governor Romney’s economic plan and he is trying to make the audience feel familiar with