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What Is Joe Biden's Tone In 'Go From There'?

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Ad Analysis - “Go From There” During the 2020 presidential election, Joe Biden released his political ad “Go From There” explaining why the viewer should vote for him. The advertisement begins with Biden explaining that America is one country, and that he will help unite areas that need it. It shows that, if elected, Biden will help us “take on problems and not each other.” During this ad, Biden takes on a comforting and proud tone to appeal to the many American people who love their country. In the political ad “Go From There” Biden uses pathos, mood, parallel structure, and the appeal to emotion fallacy to convince the viewer that he will help the country put more focus on its problems as a whole, rather than fighting with each other. …show more content…

He talks a lot about how America is a beautiful country, and that no matter our political beliefs, there is only one America. This can evoke feelings of patriotism and pride in a viewer, and makes that viewer feel proud to be an American. It is used to make people feel emotions in order to sway their opinions. It relates to the purpose of the ad because he talks about how America is one, and how he will help the country reestablish this. During this ad, Biden also uses beautiful imagery of American land, as well as clips of him talking to and interacting with a variety of different Americans, bringing everyone together. This provokes the same emotions in the audience, making them stranger. It also shows that Biden will use many methods to help the American people, bringing them

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He connects himself and the audience, so they feel like they are a part of the continuing struggle to unify the country. His use of first point of view is to credit himself for the prosperity of the country.

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In 2012, Barack Obama released the ad “Read my Plan” highlighting his presidential plan if re-elected. Obama promotes himself by describing his economic plan and how it will create a stronger middle class. He attacks Governor Romney’s economic plan by saying it is just what has always been done. Obama adopts a tone that makes the audience feel familiar with him to connect with middle-class families. In the political ad, “Read my Plan,” Obama for America uses logos, pathos, consonance, apostrophe, and the straw man fallacy to illustrate Obama's plan and inform the reader that Obama's plan will continue to strengthen our economy, but Romney's plan will undo the progress the country has already made.

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This is very effective because it elicits credence in his speech. On the other hand, Former President, Barack Obama likewise kindles emotion, in his plea for unity. Awakening patriotism, Obama turns to the nation’s history, “Two hundred and twenty one years ago, in a study hall that still stands across the street a group of men gathered and, with these simple words, launched America’s improbable experiment in democracy.” This was a puissant way to start his speech, it impels the audience to yield their nation. Correspondingly, he then refers to the fundamental principles of the United States, “ The Constitution… promised its people liberty and justice”.

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At the beginning of his speech, he conveys emotion through telling his own story and putting the audience in his shoes. He states “On the one hand he is born in the shadow of the stars and stripes and he is assured it represents a nation which has never lost a war. He pledges allegiance to that flag which guarantees "liberty and justice for all. " He is part of a country in which anyone can become President, and so forth”. This shows the audience how African American children feel when living in a country made on the premise of equality, but feeling anything but equal to their Caucasian peers.

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His speech is similar to the one he gave in 2008 and contains repetition and conveys his political views. We notice how Obama opens his sentence with the same words such as: “We want”, “You’ll hear” and “That’s”. His speech is followed by the ideas about the USA, Americans or what the future holds for them. The first rhetorical device used by Barack Obama in his speech is an Anaphora. He starts his sentences with the same lines.

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