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What Is Joe Biden's Tone In 'Go From There'?

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Ad Analysis - “Go From There” During the 2020 presidential election, Joe Biden released his political ad “Go From There” explaining why the viewer should vote for him. The advertisement begins with Biden explaining that America is one country, and that he will help unite areas that need it. It shows that, if elected, Biden will help us “take on problems and not each other.” During this ad, Biden takes on a comforting and proud tone to appeal to the many American people who love their country. In the political ad “Go From There” Biden uses pathos, mood, parallel structure, and the appeal to emotion fallacy to convince the viewer that he will help the country put more focus on its problems as a whole, rather than fighting with each other. …show more content…

He talks a lot about how America is a beautiful country, and that no matter our political beliefs, there is only one America. This can evoke feelings of patriotism and pride in a viewer, and makes that viewer feel proud to be an American. It is used to make people feel emotions in order to sway their opinions. It relates to the purpose of the ad because he talks about how America is one, and how he will help the country reestablish this. During this ad, Biden also uses beautiful imagery of American land, as well as clips of him talking to and interacting with a variety of different Americans, bringing everyone together. This provokes the same emotions in the audience, making them stranger. It also shows that Biden will use many methods to help the American people, bringing them

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