ipl-logo

6 Principles Of Persuasion

1065 Words5 Pages

Persuasion is defined in the Merriam Webster dictionary as the act of causing people to do or believe something : the act or activity of persuading people (n.d). The 6 principles of persuasion are reciprocity, scarcity, authority, commitment & consistency, consensus and liking. In this assignment I’ll explain why they’re important and how they can be applied effectively to create better business opportunities and relationships with the customer. Define and discuss the 6 principles of persuasion

1. Reciprocity is when someone provides another person with a good or service and the receiver in turn responds with an exchange of what they consider the with of value. As human beings we have an expectation that the receiver should reciprocate …show more content…

Authority isn’t limited to company management, it includes the sales representatives and customer service assistance. A person can best serve the customer and their company by increasing their knowledge and experience of what they’re selling, and this way the salesperson can promote the product with confidence and develop trust with the customer. Building a good rapport can also lead to a repeat customer. When I worked at a hair salon the owner use to let the staff try all the products and purchase them at cost price. This developed excellent product knowledge and authority over what we were promoting (Saylor Foundation, n.d., …show more content…

I persuaded a group of friends at work to assist me in organising and setting up a haunted house for the kids club we were worked at. Here is how I applied all of the 6 principles during the persuasion process.

reciprocity - I asked co-workers for assistance and delegated them with projects and reciprocated by thanking them all for donating their time for my cause. I also exchanged some of our club’s resources with other departments that they needed for their Halloween costumes. scarcity, We had limited resources in the kids club for costumes and equipment to create certain scenes in the haunted house. I sought special items from other departments and management. I also had to be mindful of how much of our scarce stock was given out to the others I reciprocated

Show More
Related
583 Words | 3 Pages

Persuasion or manipulation, one lets you select the choice yourself and the other attempts to make the choice for you. Persuasion is the action of cause someone to do something through reasoning or argument. Henry’s Speech in the Virginia Convention and Franklin's The Speech in the Convention both are prime examples of persuasion. There are numerous ways to persuade someone, whether it’s antithesis, restatement, repetition, or rhetorical questions; These are examples of rhetorical devices are exceptional tools for persuading an audience. Franklin uses antithesis as well as logic to persuade his audience to unanimously pass the constitution, while Henry uses parallel rhetorical questions and appealed to the audience's sense of logos and ethos to persuade his audience that we must go to war with Britain.

Read More
1059 Words | 5 Pages

How does a person make themselves more persuasive and trustworthy? The answer is rhetorical appeals. There are three main appeals that allow a person to be more persuasive and active in a speech or writing including pathos, logos, and ethos.

Read More
1201 Words | 5 Pages

Without persuasion, a con man cannot pull off his schemes. The three pieces of persuasion are logos, ethos, and pathos. Logos is an appeal to someone’s logic. In other words: persuasion through facts and logic. In the con, logic is used to appeal to the victim’s natural intelligence.

Read More
2411 Words | 10 Pages

Jeremy,  Ready I’m going spastic: I really don’t need to drink.. or pot.. I think they calmed me down if anything. I always heard if you type in caps it means you are yelling… I don’t yell much in person because I feel if you want to hear what I have to say listen closely.

Read More
1977 Words | 8 Pages

It can be said that it is the fastest and most effective way to persuade people into doing a certain action or

Read More
787 Words | 4 Pages

In the book Outliers, Malcolm Gladwell uses the persuasive techniques such as figurative language, rhetorical questions, and analogies to persuade readers that the American view of success is wrong, and that success is the product of opportunities, hidden advantages, and hard work. In Chapter Two, these techniques are used to describe his idea of “The 10,000-Hour Rule” - that belief it takes 10,000 hours to become an expert at something. Gladwell’s basis for the 10,000-hour rule is that people who are experts in their field became so good from hidden and rare opportunities that allowed them to practice their skills. One example gladwell uses are The Beatles, whom Gladwell identifies as one of the most famous rock bands ever.

Read More
1083 Words | 5 Pages

They are straightforward and on the surface. It’s just that they are incredibly subtle” (Gladwell, 79). The key to persuasion is nonverbal cues. People are persuaded more by

Read More
924 Words | 4 Pages

There are three proofs of persuasion which can be identified as ethos, pathos, and logos. Each proof contributes in their own way to the study of rhetoric. The first proof is ethos which is relevant to the study of rhetoric because a speaker will provide their audience with credibility of the source they are using. This is important so the audience knows the information is coming from a reliable source.

Read More
1244 Words | 5 Pages

1. Paleo-Indians Paleo-Indians are described as the initial Americans, those who set forth the preliminaries of Native American culture. They trekked in bands of around fifteen to fifty individuals, around definite hunting terrains, establishing traditional gender roles of hunter-gatherers. It is agreed that such Paleo-Indians began inhabiting America after the final Ice Age, and that by 1300 B.C.E. human communities had expanded to the point of residing in multiple parts of North America. As these early Native Americans spread out, their sites ranged anywhere from northern Canada to Monte Verde, Chile.

Read More
1190 Words | 5 Pages

The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.

Read More
697 Words | 3 Pages

Convincing someone on believing that one persons’ opinion is more correct than someone else’s is a very large aspect of life now. Persuasion can become very useful when deciphering with other people in someone’s everyday

Read More
859 Words | 4 Pages

Being an active listener allows the salesperson to know their customer’s point of view, and attend to the needs and wants of their customer. The third part of the book consists of twelve principles to win people to your way of thinking. A principle in particular that I intend to apply more often in life and in the workplace is being sympathetic with other person’s ideas and desires. Too often I ignore or disregard others opinions or ideas, when I should encourage them and see things from their point of view. According to Carnegie, to be successful in life and in my career, I need to show more respect for others

Read More
1024 Words | 5 Pages

Preventing Minimum Wage Speech Overview: General Goal: To persuade - to create, change or reinforce attitudes, values, beliefs and/or behaviors. Specific Goal: By the end of this speech my audience will believe that minimum wage in America should be raised all around the nation. Introduction: (This is where you start talking) Attention Grabber: How many of us have worked a job that pays $7.25 - $7.50 a hour?

Read More
1370 Words | 6 Pages

Department of Communication Date: 03/20/2018 COM203 Name: Bernadette El Jamous ID: 201302642 Preparation outline for Persuasive speech General Purpose: To persuade

Read More
508 Words | 3 Pages

Persuasion makes it’s way into almost every communication event I can think of. Either I’m trying to persuade someone or they are trying to persuade me. My dad was a connoisseur in the art of rhetoric. I observed him manipulate the english language to his benefit on many occasions.

Read More

More about 6 Principles Of Persuasion

Related Topics

Open Document