Society believes red roses signify love, however, this cemented idea was not created by nature itself. Hence, society has infused meaning into roses that are red to represent ideas of love. Using this symbol to represent these ideas in the discussion of romance creates a uniform meaning. The red rose is a sign that makes up a language and possesses a deeper meaning. Taking the arbitrary signifier and adding meaning to it creates an unnatural representation. The representation is constructed by society rather than being naturally present in our world. The process of producing this meaning and ingraining it into society through everyday use is encoding. By using certain phrases, describing stories surrounding certain events, or even associating …show more content…
The production tends to ask its audience to take its content at face value and makes them believe everyone is included in the audience. While the producer of the content may believe they are speaking to everyone, certain structures and signs interpellate a select group. The identifying the meaning behind the inclusion and omission of certain details and sources or zoning into a certain part of the production reveal the true purpose and who this media is being spoken to. Many times, the idea of reading against the grain reveals the true purpose by identifying those who are marginalized by certain productions. These revelations speak to larger ideas and connect to society's hegemony. Showing the positon of a text can reveal if and how the dominant point-of-view is being shaped and if and how the marginalized point-of-views are being spoken …show more content…
The initial journalistic approach comes from an unbiased, objective stance in order to communicate the content using a neutral ideology. However, through news structures like beats, hosts, and the contents' purposes, the representation becomes more subjective or towards a singular perspective. If we take the CNN documentary Race and Rage: The Beating of Rodney King, we can see that news channels were using the crime beat to educate the public about the so-called "L.A. Riots" (Race and Rage). By categorizing these events into the crime beat, the producers automatically focus on the violence and destruction and ignore the rest of the story that may not relate to these topics. This structure forgoes the presentation of the empathy and emotion behind the events that were occurring. The simple labeling as "rioters" even discloses that the documentary and other news channels, during the event, encoded a stereotypical representation of the "black community." Furthermore, the absence of the "rioters'" perspectives in the documentary, while the presence of the Korean community's perspectives, proves how the producer is further marginalizing one group and legitimizing another. Based on what the media chooses to speak about and