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Red Zuma Case Study

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Red Zuma Memorandum To: Amir Mousavian From: Dylan Deshane, Chelsea Zehr, Jacqui Hart, Kyle Grant, Roshni Humagai Date: October 26, 2015 Subject: Red Zuma Part I Memo We are writing for your approval for the Red Zuma Project. This project is important as our Sales representatives report the growing demand for high-quality racing scooters. This project is our company’s way of breaking into the racing scooter market and hitting a wide demographic as the product would bring fun for all ages. Our studies also show that this racing scooter could be a huge success at possible X-games events. This product has generated great excitement both within the company and for potential consumers of the product. In this memo we have enclosed an estimation

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