Regional Race: Positive Effects On Economic Development

198 Words1 Pages
Regional races would have an positive effect on economic development, help promote tourism and encourage brand loyalty (Bernthal & Regan, 2004). Studies show significant positive economic impact in rural regions when events were held at a NASCAR-affiliated track. The economic importance of these events are beneficial to the health and development of rural economies (Bernthal & Regan, 2004). Sports, especially NASCAR, inspires massive brand loyalty in their fans. As part of the incentives NASCAR is already utilizing to win fans back, regional races could be a massive draw (Ferrell & Hartline, 2014). The best way to inspire fans to invest these feelings of loyalty into their home regions, is to hold regional races (Rufenacht, Groves & Foster,