1.2 The more active areas are marketing:
As noted by Griffin (1949) the strong and active areas of marketing are public relations, hospital advertising, market research and sales.
Public relations it is the main factor for general marketing, especially in minority population cities, it might be the strongest asset of marketing weather in big cities public relations might be also over the reputations, public relations has two main class , internal public relations and external public relation , the essential concept of associate public relations and healthcare is “Help”, so the community will reach and understand it generally within associated bond internally and externally. (Tomic, Lasic and Tomic ,2010)Defining the public relations in marketing starts with clarifying one aspect, the internal public relation is isolated class about
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(Tomic, Lasic and Tomic ,2010)
Public relation is a connection between clients and firms and as known creating good relations between them,thus the marketing area will act like mediator in the incident. As usual like any firms, hospitals have understood the concepts of retaining and developing positive connections with their patients and their community as well. technically public relations taking essential place and role at Hospital form and reputation. Griffin (1949) Healthcare system set and branch for publishing and advertising with newspapers, institutional brochures and booklets.At the same time, customer or patients can log in into hospital website to get an idea about the general hospital information, hospital departments, its services and products. These advertising are one of most important asset in competition in healthcare systems and advertising strength depends on the provided information in these advertisements. Griffin