The Holden Efigy is an Australian made and designed concept car that pays tribute to the well renowned Holden FJ of the mid 20th century. It features all contemporary technology in a timeless shape that is analogous to its predecessor. The car goes beyond to replicate the style but illustrates what a modern and contemporary version looks and feels like. Its production cost of 1.2 million (CarsGuide, 2007) places it amongst most affluent cars of the 21st century. Although it there is one in existence its design still provokes emotion among car enthusiasts Figure 1: Holden Efigy 2005 Rolling Exterior (2014) and the like. The cars historical importance and prestige is what makes this design so appealing. The Holden Efigy is considered emotional design, the designers have paid attention to all areas of the car. Due to the cars prominence it “Instantaneously elicit’s strong positive emotions without any direct contact with the product” …show more content…
“Part of who we are today is the result of who we were in the past” (Mugge, et al, 2007, p.436). 2. Pleasure. “To Stimulate product attachment through the determinant pleasure, designers should design products that perform better and/or are more beautiful than comparable products” (Mugge, et al, 2007, p.431). The Holden Efigy does more than the average passenger car, with the potential to excite and provoke emotion. It is arguably one of the most influential motor cars with multiple awards to secure its spot. No product can compare to the uniqueness and influence. 3. Self Expression “If a product is used to define and maintain one’s personal identity, this product gains a special meaning to the owner” (Mugge, et al, 2007, p.432). People identify as admirers and followers of the brand Holden, people associate the original car to their identity with a unique relationship, the Efigy represents their identity and who they