Kimora Lee Simmons Kimora Lee Simmons is a retired model and fashion designer businesswoman. She had two clothing lines and was CEO and creative director of them both. Kimora is a graduate of Lutheran North High School in St. Louis, Missouri. She did not go to college because at the age of 14 she was signed with Chanel and at 17 she was modeling in Paris to work with Karl Lagerfeld, Chanel designer. She quickly gained attention in the fashion world when she closed Lagerfeld's haute couture show. When she was married to Russell Simmons he had a clothing line known as Baby Phat and once he dropped down from CEO he gave his business to Kimora. She is no longer CEO for Baby Phat and was the Creative Director and President of Just Fab, a personalized …show more content…
She knew the brand’s success would rely on her ability to join the worlds of high fashion and also hip-hop. Kimora’s experience as a fashion model, her innate sense of style and her affinity for the finer things in life, helped put Baby Phat clothing at the forefront of the urban luxury movement. Baby Phat’s slinky feline logo has become an internationally recognizable fashion symbol. Since 1998, the fashion line has caught many eyes in the fashion world also as a business. Kimora Lee Simmons continues to take fashion to new heights. More than your average urban denim company, Baby Phat is a lifestyle that represents everything hip hop and everything fashion. Simmons has definitely carved out a place for herself in the fashion world. Simmons’s contributions to the business world began once she started making denim separates, leather, outerwear, handbags, shoes, lingerie, jewelry, two limited-edition Motorola mobile phones, and a signature …show more content…
She targets the urban community because they buy into hip-hop and it’s a trending thing. She suggests that if her fashion is diverse then she feel like those consumers will buy her product. Because most of her lines are associated with hip hop music and culture, if the taste for hip hop dies then so does her fashion lines.” Keeping an open mind with marketing strategies opens up borders and reaches brands across seas to a whole new consumer,” Kimora states. Kimora also knows if she produces more things in this diverse world then more consumers will keep buying her clothing line and other ventures. She knows people, mostly women, wants that fabulous and confident look that’s why she expects her things to be