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Response To Neil Postman's 'Now … This'

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In “Now… This,” Neil Postman claims that the title of this chapter has become a metaphor for discontinuities in the American culture. The phrase is used to transition from one subject to the other with the subjects having no relevance to each other. Each fragment of news reported is about 45 seconds long and should only be given that much thought before moving onto the next set of news. According to Postman, “The phrase is a means of acknowledging the fact that the world as mapped by the speeded-up electronic media has no order or meaning and is not to be taken seriously” (99). There is no story that is the most grievant or the most disastrous that our attention cannot be shifted to a different subject by using these words (99). Television
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The Overuse of Television Kameron G Loyd BYU-Idaho  During an average week, how much television does the average child watch? Parents, educators, and concerned citizens alike would be appalled at the answer of 1,480 minutes (BLS American Time Use Survey, A.C. Nielsen Co.). They would also be revolted by the statistic that 54% of four to six year olds would rather spend time watching television instead of spending time with their fathers (BLS American Time Use Survey, A.C. Nielsen Co.). In 1984, Neil Postman saw how devastating television watching was becoming to the culture of America, and gave a speech to the literary community at the 1984 Frankfort Germany Book Fair entitled “Amusing Ourselves to Death” which deals directly with this monolithic issue. Although the speech and subsequent article, published in Et Cetra, were directed at the publishers, writers, illustrators, etc., all those who read this article can also benefit from Postman’s overarching desire to decrease the hours of mind-numbing television watching.

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In The Essay “The News” Neil Postman demonstrates the problems with News on TV and the Psychology behind it of why our society continues to watch. Postman displayed many points that becuase television news is must appeal to everyone in a short amount of time; the coverage is often shallow and gives a false impression of the world. Neil Postman describes the time restrictions of (22 mins) because of commercials overtaking the news. This reflects “The News” as we know it to become a big piece of entertainment that has nothing to do with the intellectual information that affects our lives. The lack of in-depth look on News nowadays draws an Appearance vs. Reality that the News isn’t what It should be.

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Jerry Mander in his book ”Four Arguments for the Elimination of Television” shows how television is creating addiction, giving as exemples a 3-year $5 million study done by NIH, that showed that television can be ”addictive and hypnotic”, and how political figures tried to stop such researches(”The President suppressed the study and commissioned another group to re-do it”). Mander also mentions about Marine Winn’s work, that talks about the effect called ”The Plug-In Drug” created by television, wich is wielding an addictive influence on the very young and it is causing dependency simply by showing ”ever-changing array of sights and sounds coming out of the machine” and ”wild variety of images meeting the eye”. As a result, the media is not just showing addictive programs but it also selects for us what to watch, and by creating dozens of programs they gives people the imprestion that they choose what they are watching, when in fact, the information it is easilty

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According to Gilbert Seldes, “the greatest success of television has been triumphs of transmission, not of invention” (Sterne 503). The possibility that something might happen to disrupt the television’s everyday flow of information compels viewers to continue watching. The cable industry formerly recognized as, ‘Community Antenna Television’ originated during the 1940’s (Streeter 223). They aim to provide enhanced signal reception in remote areas, which was distributed on a coaxial cable network owned by AT&T throughout the fifties and sixties (226). Live television builds an audience by guaranteeing direct access to current affairs and providing accurate information.

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About an average of 32 hours and 47 minutes a week only Americans watch TV shows and 58 minutes a week watching things online (Schonfeld, 2012). Each day technology is developing and its becoming a big part of our society and our foreseeable future. A study shows that only 0.4% of the world population used internet in 1995, meanwhile 50.1% of world’s population used internet in 2016 (Internet Growth Statistics). People should be aware of the side effects of media, because teenagers get influenced by the things they watch and this could change the way they behave to certain things.

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