In the Introduction, Jay Heinrichs provides the reader with a foundation about the upcoming concepts on rhetoric, persuasion, seduction, and argument used in our everyday lives and in writing. Throughout this section, he discusses rhetoric that he encounters throughout life and without rhetoric it is merely impossible. He tries to go through a non rhetorical day, but it turns “out to be pretty darn rhetorical, but nonetheless agreeable” (11). Rhetoric prevents fighting, because without an agreement, people use fighting as a way of arguing. So, although people may see rhetoric as manipulation and/or seduction, it provides an agreement, within an otherwise violent, aggravating argument. With the use of rhetoric both sides can come to a consensus.