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Rhetorical Analysis: Natgeo

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National Geographic, also know as NatGeo, is a Magazine, TV channel, Non-profit organization, as well as a website. Being around for many years the name is well known and respect by many people. National Geographic generally discusses different topics pertaining to culture, nature, science, photography, travel and much more events occurring throughout the world. As of means for this analysis of a publication, the focus will be on the National Geographic website homepage. Its homepages lures viewers in by generally focusing on emotion, witty logic, and the ability to generate mix genres. NatGeo, successfully maintains credibility and its countless viewers by continuously adapting to what people want and the format they want it in. Going above …show more content…

Some of strategies are obvious while some require more explanation. When understanding Pathos, which focuses on the emotional aspect of the website, the viewer must use a combination of the photography and articles presented in the website. NatGeo uses pathos by providing videos and images within every story which allows the readers to feel more connected to the main point the author or photographer wants to get across. For instance, If the article is humorous the author sometimes includes catchy quotes or captions to better connect with its readers. If the article is sad, the photographer embraces the concept of facial close ups or of children before telling a heartfelt story that follows. In a youtube video short film by National Geographic (2016), which about Sea turtle conservation on the solomon Islands, NatGeo includes soft violin voice to be played in the background as viewers witness sea turtles hatch and return successful to sea. Depending on the article, the picture, music, video, captions, and words will all match in order to impact the viewer in some emotional way. After pathos it is important to consider logos, or logic behind the website. NatGeo has a layout design specially to be short, factual and interesting. Being on the web, a formal scholarly layout would not keep the attention of readers and in fact change the audience from a broad to a narrow audience. Also incorporating social media has a major impact on the rest of the logo platform. Not only is technology improving but social media is too. With millions of people owning a smartphone or being apart of social media, it allows articles to be seen by people who typically aren't interested in paper magazines anymore. The last thing to consider when exploring rhetorical strategies is ethos, or credibility of the source. National Geographic is a well known organization that has been around for years. Not

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