Secondly, Stetzer reaches the audience using pathos. He states we should learn to love, worship, represent, and celebrate our God who deserves all loyalty (Stetzer, 2017). By using pathos, the author uses strong words that clearly appeal to emotion and Christians know how important love for God is. This is effective because the targeted audience includes people who know about God and how worship is supposed to be. Another example is when Stetzer expresses “Well, I am deeply offended too-by this statistic. And, you should be as well” (Stetzer, 2017, para.9). Ed Stetzer ignites a sense of responsibility to feel disgusted and as if we should do something about it. He uses strong words such as “deeply offended” to make the point clear to the reader