Rhetorical Analysis Of Jfk Moon Speech

On September 12, 1962, at Rice University in Houston Texas, John F. Kennedy gave a powerful speech to garner support for the funding of the space race for the USA. He stated the importance of putting a man on the moon before the end of the decade in its efforts against the Soviet Union and the expectation was met in 1969 by the astronaut Neil Armstrong. His speech forged a new path that the US was heading and inherently started the revolution of the exploration of outer space. Kennedy’s “Moon Speech” makes use of ethos and Kairos to persuade the people of America to become interested in and invest in the ongoing space race. A very important factor in JFK’s speech was his effective use of rhetoric, notably ethos, which he used to make himself become more believable and authoritative. Rhetorical analyst Omair Khan states that Kennedy “had an enormous level of credibility as well as the authority and experience that comes with being the president of the United States” which is true because as the president, he had a huge amount of good will and was to be believed to turn the circumstances around

The use of ethos shows how credible and reliable Kennedy is as he utilizes his position and knowledge as president to reassure the nation that space exploration is possible. Kairos was also an effective strategy for Kennedy, since he knew of the accomplishments of the Soviet Union years prior, and in turn took advantage of the current state of America in the space race. JFK’s moon speech was very important because it was given at time where the American people were uncertain in their position as a national powerhouse, and Kennedy brought forth and set the expectations that needed to be met, especially when it came to the space race, in order to fulfill America’s legacy of being