Rhetorical Analysis Of Matt Cutts Try Something New For 30 Days

“If you want something badly enough, you can do anything for 30 days,” quote Matt Cutts, a Google employee, TED talk speaker, and engineer who talks about his personal experiences with trying to better his life and try new things. This speech was made in 2011 and is titled “Try Something New for 30 Days,” where Matt tries to convince his audience that implementing something new in your life for 30 days is just enough time to make it a habit. The occasion of the speech is about how his life has improved since he's put his mind to doing something routinely. Matt's speech is credible because he's talking about his personal experiences with trying new things and how they improved his life. The first strategy Matt uses is an upbeat tone to keep the audience engaged and motivate them to make small changes in their lives. Matt then uses syntax by keeping his speech sentences short and straightforward to keep the audience engaged and make it easy for them to understand what he's trying to tell them. Finally, he uses diction by using simple, straightforward language but by also using light-hearted jokes to keep the

His first credibility is that he is a TED talk speaker, people sign up to watch TED talk speakers because it makes people more comfortable with taking what he says seriously. His second credibility is when we find out he's a computer scientist during his speech. He talks about a novel he wrote doing one of the 30-day challenges and sarcastically talks about meeting John Hogmen and says “I don’t have to say, “I’m a computer scientist" No, no, if I want to, I can say, "I'm a novelist." Tone relates to this mode of persuasion because, without his upbeat energy, the audience wouldn’t feel as obligated to listen. With a positive tone, he successfully keeps the audience interested but also influences people to start making changes to their