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Coca cola background and history
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By misinterpreting and attacking the nuanced areas of the opposition’s argument, one is able to elevate his own argument while degrading that of the opposition’s. Even when an argument is sound and logical, if it contains a single unclear phrase open to interpretation that is followed by critical mockery, it appears inconsequential and foolish to an audience. Such is the case in an exchange between Richard Seaver, the Executive Vice President of the Grove Press publishing company, and Ira Herbert, an executive of Coca-Cola, regarding their common use of the marketing slogan, “it’s the real thing”. Herbert’s argument is innately logical but poorly supported and executed.
Rhetorical strategies are used in writing to convey the purpose of an essay to the reader. In the Coca-Cola and Grove Press letters, rhetorical strategies are used to varying degrees of effectiveness to convey the authors’ purposes. In the Coca-Cola letter, the purpose of the author is to inform Seaver that the theme of the advertisement Grove Press is using is similar to Coca-Cola’s slogan and to convince him that he should stop using it. Herbert achieves his purpose through the tone of his writing and his usage of methods of development.
Both letters, by Herbert and Seaver discuss the usage of the slogan "It's the Right Thing." Each writer uses Reductum ad Absurdum and logos as their rhetorical strategies. While Herbert, executive of the Coca Cola Company, argues that the slogan is plagiarized, Seaver, representative of Grove Press, disputes the use of the slogan as it is protected by the First Amendment. Seaver has a more persuasive prose to emphasize his idea that the "It's the Real Thing" slogan is not copyrighted.
Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.
Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.
Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well. The color red is used a lot in this advertisement.
A major theme in A&P is personal freedom. Throughout the story Updike uses metaphor for all elements in the story to implies the theme. At the beginning of the story, Sammy uses sarcastic tone to describe the customers as “sheep” and “houseslaves” which implies he is different from them in mindset. The way how Sammy talks about others shows his intellectual mind. He is not same as Stokesie who wants to be a manager one day.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
Starbucks is trying to sell their product sending the message that making coffee is easy and will taste good if they but that certain type. They are also using their reputation and popularity of coffee to send a clear message to the consumer. Their green mermaid logo targets the common people because Starbucks is everywhere. They are the popular trend when people think of coffee. Additionally, they imply message that their coffee is high standard.
The company advertised with painted trucks, free tastings, celebrity endorsements, and large posters and signs. One primary example of the American marketing tactics Kuisel presents is the slogan “A Pause That Refreshes.” In the essay, the slogan can be seen accompanying a picture of a French worker taking a break by the Seine. Kuisel presents this as an example of how Coca-Cola represented itself to the French people as an American drink. The ideas of hard work, idolizing celebrities, and large and obnoxious advertisements reflect capitalism and American
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.
