ipl-logo

Rhetorical Analysis: The King Of Beer

839 Words4 Pages

Anheuser-Busch has been called “The King of Beers” and for decades Budweiser was America's top selling beer. Being one of America's biggest advertising companies has likely contributed to Anheuser-Busch InBev being named the #1 Most Admired Beverage Company for the second year in a row. This advertisement is for Budweiser, although the commercial advertises the journey and story of Adolphus Busch, the co-founder of Anheuser-Busch. It is aimed to resonate with immigrants who have gone through a similar experience or can relate to the journey of reaching their dreams. The purpose of the commercial is to sell beer, but the meaning behind it is to allude to the what good can come of immigration. The Budweiser advertisement uses allusions and images …show more content…

People from all over the world are coming to America to live out their hopes and dreams. Pathos is shown as well by evoking many emotions that can be seen when looked at through different perspectives. Older immigrants may recall this process as they came into a new country for a fresh start many years ago. Other immigrants may have the memories of their experiences brought back after watching this commercial. Another emotion seen is hate by the Americans yelling at the immigrants and also possibly anger given to immigrants who watch this today and feel as if they were treated the same. Allusion can also be seen in the commercial as it references the story of one of the founders of Anheuser-Busch and makes an association with people who may have been through a similar struggle. It also alludes to the hidden meaning of what is going on within our government and within America at this time regarding immigration issues. Adolphus Busch finding his way to his dream helps advertise Budweiser by associating it with strength and success. Immigration is good for our country and economy because it brings new workers, ideas, and entrepreneurs here. Although the commercial is trying to sell beer it shows Adolphus Busch creating the American dream for himself and because of this Budweiser has become one of the most popular beers in America. With all the references shown one thing stands without saying, all Americans at one time or another were immigrants to this

Show More
Related

Budweiser Rhetorical Analysis Essay

1658 Words | 7 Pages

The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

Read More

Rhetorical Analysis Of Budweiser Clydesdale Ad

969 Words | 4 Pages

In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.

Read More

A Million Dollar Commercial Essay

799 Words | 4 Pages

Driven by clever and captivating appeals to pathos and logos , this advertisement piques the interest of viewers of various ages with comedic endeavors while creating a visual display that clearly and creatively demonstrates the significance of the products. Doritos and Mountain Dew have used cultural favorites: popular music, exhilarating visual effects, and wildly famous actors to tie together a convincing piece of marketing. Works Cited “Doritos Blaze vs. Mountain Dew Ice.” No Dir.

Read More

The Most Dangerous Game General Zaroff Summary

727 Words | 3 Pages

A reader's response of The Most dangerous Game Characterization: The antagonist of the story, General Zaroff, doesn't come in until the 4th page of the story, when his butler answers the door. General Zaroff, invites the protagonist in for a meal, they sit and tell stories, of hunting, something they both have in common, General Zaroff tells stories of his military background. Due to this we can assume he is a round character, a man with military background, who just wants to spend the rest of his life in peace and hunting on his private island, but that is far from the truth. He has the heads of the animals on his wall, from this we can infer that he is a skilled hunter and is proud of it.as the protaginist and Zaroff talk Zaroff tells him

Read More

Google Rhetorical Analysis

746 Words | 3 Pages

All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.

Read More

Rhetorical Appeal Of The Audi R8 Commercial

888 Words | 4 Pages

Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

Read More

Rhetorical Analysis

1122 Words | 5 Pages

Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.

Read More

A Rhetorical Analysis Of Quit Smoking

861 Words | 4 Pages

For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

Read More

Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

700 Words | 3 Pages

In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

Read More

Coca Cola Rhetorical Analysis Essay

1061 Words | 5 Pages

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

Read More

Jordan Brand Ad Analysis: It's Not About The Shoes

797 Words | 4 Pages

When looking at the visuals of the ad we see athletes running up and down a basketball court, hitting baseballs, shooting a basketball, catching touchdowns, and hitting a punching bag. Accompanying these visuals we here the narrator’s words and can understand the qualities these athletes possess, and how their actions have led them to become legendary. For example, we hear the narrator say for the baseball scene that “It’s about having the courage to fail.” According to the advertisement, the audience is to understand that acting courageous and having courage are necessary to become a legend. The audience is supposed to know that having the courage and acting brave is important to have if one wishes to become legendary.

Read More

Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More

Examples Of Rhetorical Analysis

780 Words | 4 Pages

While creating my rhetorical analysis paper I used all of my typical writing processes. I began this assignment by selecting a commercial that I thought would be the most appealing in the superbowl. After selecting my commercial I did some research at the library using EBSCOhost. I then created an outline on what my paper would be about and pieced all of its parts together. In the future I will try to recieve help earlier on because at first I struggled to understand what the purpose of the paper was.

Read More

Rhetorical Analysis Of Budweiser's 'Puppy Love'

1064 Words | 5 Pages

This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Read More

Nike Equality Adisement Analysis

1255 Words | 6 Pages

LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their

Read More

More about Rhetorical Analysis: The King Of Beer

Related Topics

Open Document