Writing is one of the good ways that writers use to communicate with their audience. Through writing writers try to convey or persuade their messages to audience. Rhetorical analysis is an essay that is written to analyze and explain how an author effectively persuade, inform or entertain his/her audience.
In the article “Unethical behavioral Finance: Why good people do bad things,” Ronald F. Duska shows audience a great example of effective communication.
Duska is an executive director and past president of the society of business ethic. He is also a professor in business ethics. He wrote this article when he witnessed many unethical business behaviors in society. The article was published on January 2017 in the journal financial service
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In the article, Duska uses many exemplifications to prove his audience there are many ways that lead to unethical decisions in business.
Duska states blindly obey authority is one of the reasons that leads to a good person does bad thing. He uses a real life example that we heard about bank Wells Fargo a few years ago to illustrate how good people turn out do bad things because of docility. Tellers at Wells Fargo are not really bad people but they obey their boss order to open accounts for clients without caring about their benefits and problems. In this case, they make the unethical decision in business (p.27).
To support his idea, once again Duska uses exemplification to prove that slippery slope is another cause of unethical financial decision. He shows an example of a man who uses his client’s fund and thinks that he will pay back, so nothing would happen. He does it for the first time, and second time. It creates a slippery road and a bad habit (27 Duska). Duska emphasizes that most people make an excuse to do something unethical just this time, but they don’t aware that the slope is slippery until they realize it’s too late to go