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Rhetorical Concepts: The Use Of Ethos, And Logos

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The use of Ethos, Pathos, and Logos are some of the ways a speaker uses to appeal to the audience and make them identify with the logic being argued. The speaker identified what the audience wants to hear or needs and establishes these requirements to fit within the context of philosophy, ethics, and emotions. The speech made at the State of the Union 1964 goes to show how a speaker can use words, expressions, and even nonverbal communication. The essay sought to establish the main ideas presented in the speech that relates to the three most important rhetorical concepts. Rhetorical questions are supposed to give us time to reflect and think and through ought the speech Lyndon can affirm that and keep the audience attentive. These three concepts are also used to establish a connection with the audience and the message (Leopold 24). For the message to be thorough there is a lot that Lyndon has to sink. The use of the concepts cannot rely solely on the words, expressions and physical gestures also work. The use of Ethos, Pathos, and Logos in a speech helps bring emphasize on certain topics. It makes the audience internalize and think through some of the ideas and issues talked. The first …show more content…

Comprehensively, logos, pathos, and ethos are uniquely found concepts that are used to explain the type of rhetorical concepts reviewed by speakers (Athon 2). Lyndon used these ideas throughout the speech to appeal to the audience and emphasize on what needs to be done. He explains well and makes sure that the public gets a clear message of what is expected. In the light of what Congress demands and what is needed, the review of the economy fits well with the logical explanations that he gives. Giving notable examples and figures for the establishment and the actualization of ideas is well planned. Lyndon is a great speaker because even the words show that he is focused on making a great

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