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Rhetorical Devices And Techniques Used In What To Eat By Bittman

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Some notable rhetorical devices and techniques were used effectively throughout Bittman’s article. We can start off by examining his use of ethos by appealing to figures of authority, which appear as short quotes from university professors, authors and leading food experts. The first quote was introduced mid-way through the article by a food studies professor at New York University:
“Anything that you do that’s not fast food is terrific; cooking once a week is far better than not cooking at all.” says Marion Nestle, professor of food studies at New York University and author of What to Eat. “It’s the same argument as exercise: more is better than less and some is a lot better than none” (as cited in Lunsford, Ruszkiewicz, & Walters, 2013, pg. 661).
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It’s not surprising to see that a majority of people don’t want to cook because of how it is defined as another job to do in their busy lives. However, these words coming from a highly regarded individual, such as professor, may add more power to the meaning of those words and give more credibility to the author once again. From the examples given so far, Bittman is able to maintain the credibility of his claims in the eyes of the reader by incorporating similar opinions and ideas from respected individuals into his own

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