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Rock And Roll Thesis

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Thesis: Although many people consider Rock and Roll to be a dead cause, the Hard rock band Kiss has had a profound impact on society and music by using marketing to spread their name and brand and by being unique and high spirited to transform the idea of live performances.

I. Counterargument: If Rock and Roll is no longer a relevant music genre, then what is its significance today.
II. Refutation: Rock and Roll still live in many ways through once-popular bands.
• Despite Rock and Roll’s set back after Kurth Kobain’s death, Many bands such as Iron Maiden, Kiss, Judas Preist, Metallica, and Motley Crue have re-energized their reputation through their character and reunion tours (Micheal & Don).
• Kiss acquires new dedicated and loyal followers …show more content…

Reason: Kiss’s use of marketing has helped them spread their name and brand.
• Ray Waddell discusses Kiss’s success and skills in Merchandising. He describes that Kiss is great at merchandise because of the artwork and logos. Gene Simmions mainly sells Kiss merchandise to please the fans. Kiss is similar to sports teams and will often be seen selling at a baseball game alongside the baseball merchandise (Waddell).
• Wes Orshoski discusses the reputation Kiss has achieved as a brand and business. He describes Gene as a successful business brand who made the name Kiss a booming business of endless merchandise, and he describes how the identity of Kiss is also well preserved in the spirit of Gene’s business (Orshoski).
• Guitar hero’s high sales have also shown to affect the artists’ sales, and the market has demonstrated itself as a win-win situation. Video games, like Guitar Hero, are great outlets for younger audiences to explore modern and classic rock. Advertising Age is referred to as the leading global source of news, intelligence, and conversation for marketing and media communities (Snyder).
IV. Counterargument: If Kiss wanted to focus their time on selling merchandise, then the band could not attract loyal fans who appreciate the music they make because their music is

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