ipl-logo

SWOT Analysis Of Barack Obama's Social Media Campaign

3435 Words14 Pages

Barack Obama made history on November 4, 2008 by becoming the first African American President of the United States of America.His social media campaign played a key role in his victory as hee gained a total of 5 million supporters on 15 different social networks like Facebook, Twitter, MySpace. The distinguishing feature of Obama’s social media campaign was that it focused on involving the people and used it to organize, fundraise more effectively and used it to support their bottoms-up grassroot campaign strategy which helped them connect with the people.
.
The Websites:
The two main sites www.BarackObama.coma and www.MyBarackObama.com by Blue State Digital were launched with the announcement of Obama’s candidacy in February 2007.. The …show more content…

SWOT Analysis
Strengths of Obama campaign:
• An effective team: The campaign built a high-effective team with excellent team leaders. For instance, Chris Hughes, one of the co-founders of Facebook, as director of internal organizing. The main attribution was to explore networking technologies such as Facebook, MySpace,YouTube so as to promote people sharing and connecting with each other. Another important team member is Sam Graham-Felsen who focused on how to tell the emotional and human stories of Obama’s supporters.
• Innovation of selection strategy: The campaign team used social media and technology as an integral part of their strategy. Therefore, they built a national grassroots movement to support Obama by more involvement and engagement.
• Authentic and powerful image building: Youtube, Facebook page and so on allowed people to realize how authentic Obama is. Besides, Obama focused on three key words: Hope,Change,Action to build good relationships with individual supporters. As a result, the team developed a groundswell of supporters who felt confident to Obama.

Weaknesses of Obama …show more content…

In early 2007, Obama was just a little-know senator running for president against Democratic nominee and household name, Hilary Clinton and Republican candidate,John McCain. It is obviously that Obama lack of political capital and achievements compared with Hilary and McCain.
• Precious limited time devoted in politics. Both Hilary and McCain had been involved in president election campaign for many times and owned experienced of how to attract supporters and money.
Potential Opportunities:
• Access of Internet. Due to the large population of using Internet, people could find a variety of ways to involve and engage this campaign.
• Youth market. More and more young people pay more attention to selection and social media provides a way to connect this campaign more closely.
• Specific social target. Obtaining the questions from external social networks and then providing answers and responses to people which could target different social

Show More
Related
525 Words | 3 Pages

How did a person never before in government run for president? He asked for help. Matthews writes “The best way to win a supporter

Read More
999 Words | 4 Pages

The former President of the United States is considered as one of the greatest orators of the modern times. His speeches are electrifying, and they are full of humility, inspiration, stories, and anecdotes. His speeches communicate empathy for diversity and advocates for solidarity. Much has been said about Obama’s brilliance and willingness to talk in public about issues that are rarely talked about. During his campaigns in 2012, Obama’s aim was to communicate his desire to take America to a better place as well as improve lives of Americans.

Read More
466 Words | 2 Pages

Obama is one of the most influential people in the whole world and a role model to many, from military families to the lives of young women. Michelle Obama has a very big audience. After she became the American first Lady and after her husband 's election she choose a number of causes/Initiatives to help support. In 2010 she launched “Let’s Move”, to gather community

Read More
451 Words | 2 Pages

Rhetorical Analysis Obama Throught President Obama’s speech addressing gun control, Obama effectively uses both the appeal of ethos and repetition in order to persuade individuals into agreeing with him on the topic of tightening gun control. To begin with, in order to increase his credibility on the affair and in hopes of persuading his audience, Obama resorted to the use of ethos. This is seen when he states, ”I’m not on the ballot again. I’m not looking to score some points” (Obama 2). This line refers to the 2016 presidential campaign, and more importantly the fact that Obama will not be, and cannot run again.

Read More
908 Words | 4 Pages

Name: Ngan Thu Bui SID#: 0860066 Class: Introduction to Argumentation (COMS-40) SPEECH ANALYSIS Every four years, American media and its people pay close attention to every speech within the U.S. presidential campaign. Last year, Hilary Clinton from Democratic and Donald Trump from Republican were two final candidates running for the U.S. presidency. The former First Lady, Michelle Obama showed her support for the Democratic presidential candidate by giving an emotional speech on Clinton’s campaign rally.

Read More
871 Words | 4 Pages

Barack Obama Presidential Nomination Acceptance Address, Rhetorical Analysis By Migion Booth President, Barack Obama, in his speech, “Democratic Convention Presidential Nomination Acceptance Address,” discusses and implies his reason of becoming Americas next President. Obama’s purpose is to convey the idea that he can become the next President, by recognizing what the past Presidents did and what change he can do as the next one. Obama uses a hopeful and promising tone along with the use of pathos, logos, and ethos to appeal to the audience in a relatable way. Obama begins his speech by the use of pathos by acknowledging the hardships of the Americans. “Tonight, more Americans are out of work and more are working harder for less.

Read More
600 Words | 3 Pages

A President’s job is one of the most difficult to accomplish successfully because you must make the correct decisions and win the favor of the American people. In 2012 President Obama gave his presidential acceptance speech and changed the views of Americans by showing that he was a hard working individual and that he would try his best as President once again. President Obama’s acceptance speech showed the American people that he was grateful for this chance he won and that he will try to make America great once again and how democracy and politics is not just for the privileged individuals but for everyone in America. President Obama, during his speech, uses many rhetorical devices to appeal to the common American and uses select phrases in his introduction and conclusion to persuade the American people that he is one of them and that he is a hard working President who will try his best in the future and make America better than it ever was.

Read More
978 Words | 4 Pages

Barack Obama’s win for President in 2009 was a historical moment for the United States. His inaugural speech was much anticipated, because this was going to set the tone for his presidency. His speech told the American people that improving the economy is one of his priorities, but there were also other areas he would like to improve like healthcare and the education system. This was a speech that was meant to persuade the American public to take action for them to rise as a nation again, and for them to put their trust into him. His message addressed a couple of specific points like his gratefulness to the American people, the different crises America is facing, how America will overcome these crises, replying to his cynics, addressing the world, and then he reminded America again to be brave like they’ve always been to overcome the hard times (5 Speechwriting Lessons from Obama's Inaugural Speech, (n.d.).

Read More
797 Words | 4 Pages

She of course, also spoke of a man who immigrated from Kenya to focus on his education and develop a better life for himself. This was a man who would later father a son that would, one day, become the 44th President of the United States of America. With all things considered, Mrs. Obama’s speech would be considered effective because not only did the audience seem receptive to her message but it was shared concisely and without pretension. She showed pride and respect in the people

Read More
1221 Words | 5 Pages

Purv Chauhan Jack Geist English 108 February 16, 2018 Barack Obama victory speech Rhetorical Analysis “If there is anyone out there who still doubts that America is a place where all things are possible - tonight is your answer.” (Obama, 2008). Barack Obama was elected president on Nov 5, 2008. He argues in his speech that whatever was going on in the country, it is going to change, it was a dawn of a new beginning.

Read More
827 Words | 4 Pages

Today I wish to inform you about the challenges that faced the future 44th President of the United States of America, Barack Hussein Obama II. 4th August 1961, in Honolulu hospital in Hawaii, Barack Hussein Obama II was born having a white American mother and a black Kenyan father, very unusual for its time not to forget the heavy opposition from all parents involved. At age 9 while living in Indonesia with his mother and stepdad, he recounts having a “Racial Awakening” when he saw a story of

Read More
1341 Words | 6 Pages

Rhetorical Analysis of Obama’s Victory Speech Barack Obama was re-elected as the president of the US on November 6, 2012 from Chicago, Illinois. This paper will throw light and analyse various elements Barrack Obama is using to portray his political ideology to audiences through his speech. I intend to focus on the rhetorical effects of the speech. By using various form of rhetorical tools such as Tautology or Anaphora, President Obama gives a speech which focuses on the idea of American life such as the American dream, American promise and the future.

Read More
986 Words | 4 Pages

In 2012, Barack Obama and his opponent Romney had used several social media platforms, including Spotify, Pinterest and Instagram. Although many users expressed their annoyance about the campaign advertisement, the figures never lie: Barack Obama’s Facebook page had attracted over 30 million likes since his time as a presidential nominee (Lee). In 2008, President Obama’s campaign was also praised for its innovative use of social media to engage young voters. According to a survey by Pew Research, 39% of American adults have used social media to do at least one of eight political or civic activities and younger users are more likely to post their thoughts on politics than those who were 50 and older (Computer Business Review). Therefore, social media helps

Read More
721 Words | 3 Pages

Political impact of Social Media Atheer AlOthman Hala AlMashali Maha AlSunaidi Yara AlFozan The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures.

Read More
1036 Words | 5 Pages

Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.

Read More

More about SWOT Analysis Of Barack Obama's Social Media Campaign

Related Topics

Open Document