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Sexual Selection: More Attractive Than Males

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That phenomenon is often rejected as “lookism” but giving it an unpleasant name is not going to make it go away. We sometimes need to remind ourselves that we are an evolved species on this planet.

The evolutionary process of sexual selection changes us so as to attract mates. Men’s facial hair makes them more sexually attractive to women, for instance. This is a sexual signal analogous to the brightly colored feathers of peacocks and other male birds. This phenomenon was revealed in experiments but most women seem unaware of it (3).

Humans are rather unusual in the sense that sexual selection affected both sexes but apparently did more work on females than on males. This is consistent with a variety of evidence that women’s physical appearance
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