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Old Women Stereotypes

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We are all obsessed with the way we look. Being concern about our appearance is normal. When it comes to today 's depiction of men and women, I believe that what is shown as being "normal" is way off the mark. For human beings, there is no one true "normal" look. Everyone is different in many different ways including race, body type, hair style, skin color, etc. Some of the stereotypes that I have seen are of men having visible muscle, short hair and usually not wearing glasses. For women, it is almost always a skinny woman in semi-revealing clothes with long hair, painted nails, an hourglass figure and other features that are not found on a normal woman. I would like to see more accurate representations of men and women in the media and not just ads saying, "Become like this person or you won 't be normal." Media in today 's society has a huge impact on most people 's behavior because they want to fit in with a certain group or other varying reasons. Not only does this affect a person 's behavior but it can also skew their view on what is considered normal in certain situations. You …show more content…

And again, TV commercials and magazine ads are stereotypical when it comes down to really showing how a woman should look. Women are depicted as having an hourglass figure, perfect makeup, fancy clothes and expensive jewelry could skew people into believing that this is what "beautiful" looks like. It can also mess with people 's beliefs about love and how relationships should be. For example, a movie could depict a woman being in a committed relationship but then starts having feelings for another and leaves her current boyfriend for the new one. Although it would be unlikely, it is entirely possible for some women to believe that it would be normal for them to do that and it could also make men believe that women are untrustworthy and that they should always be suspected of cheating on them. Media has too much influence on what people believe to be normal and accepted in today 's

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These messages in the media are extremely contradictory, leading to confusing feelings about food and our bodies. The “Feminine” characteristics are looked down upon in the media. Men are pushed to be the complete opposite of femininity. Harsh, rigid, and strong. No time for compassion and empathy, as these traits are restricted to women only.

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1267 Words | 6 Pages

The expectation of women to look a certain way is immensely affecting women around the world. Killbourne, 2010 discusses immense influence the media has in our society, furthermore, stating “Almost every aspect of popular culture is about marketing” (J. Killbourne, 2010). The need for individuals to fit in drives the markets, which results in personas that many women believe are obtainable, however the figures displayed are often shown completely reconfigured from their original self. Killbourne, 2010 also discusses how advertisements tell individuals who they are, and who they should be; due to the nature of the advertisements targeting individuals subconscious, which furthermore creates the pressures of conformity that are extremely negative for youth. Women see models, wearing varieties of different things, which drives the subconscious to influence individuals to conform to the standards and try and obtain looks exactly, or similar to the figures they witness in adds (J. Killbourne, 2010).

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Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

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Boys are shown through ads that brutal violence, toughness, and insensitivity is the norm. Because of the distorted view of how women should act, men feel that those qualities like compassion, empathy, cooperation, sensitivity, etc. are feminine and cannot be shown by men. I feel that advertising images have a great influence over shaping our gender and racial schemas. Kilbourne discussed how while many feel they are immune to the effects of advertising we still process an ad's message unconsciously, after the fact. I do feel as a society overall we have made some improvement in celebrating more body types (e.g.- Ashley Graham) and strong women of color (e.g.- Serena Williams).

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992 Words | 4 Pages

The media often reinforces two extreme stereotypes of older adults. One extreme stereotype shows the negative aspects by highlighting that old age is plagued by illness and a high dependence on others. The other extreme stereotype highlights the seniors that are doing exceptionally well by showing that they are completely independent, finally stable, and maintained a youthful look and persona. These portrayals do not represent the life challenges and successes of the mass majority of aging adults. Older adults are rarely represented in the media, so how they are represented truly matters to their overall image and approach to aging.

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Baby boomers challenge the stereotypes about aging is that they do not want to retire at the age of 60 years old. They already know that the economy has changed and therefore money is not available for a lengthy retirement. The average baby boomer today is more active than a person would think that they are active. They take a important role in exercise and are open to new ideas. Examples of families in later life that dispel negative myths on aging is the fact that people are living longer.

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From “Toddlers and Tiaras” to “The Kardashians”, are these explicit images of how women should be viewed and how men should view them. The media makes it seem like looks is the only meaningful characteristic about a person, and that having the best body and showing off that body is the only way you will be noticed.

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Also, not only does it send the wrong message to men about power and dominance but also shows the wrong message to adolescents. For example, young kids who begin to look at the media for the first time. These advertisements are giving them the wrong message. I cannot imagine the kinds of effects it will have on the next future generation if it continues this way. These advertisements are giving men the wrong idea that they have complete control over woman’s bodies, and for woman that there only purpose is to look good and desirable for men.

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544 Words | 3 Pages

Common Stereotypes Everyone at one time or another will stereotype a person or persons based on other opinions and statements about individuals, through their lifetime. The elderly are associated with negativity and that they are not part of society as functioning. The stereotype of the elderly are that they are senile, have memory lapses, irritable, cranky, boring, grumpy, physically and mentally weak, debilitated and cognitively impaired. Stereotypes of Color, Race, or Ethnicity-Related Because cultures are different, individuals of color, race or an ethnic background are thought to be the same and value the same things. Stereotypes of race seem to belittle the population no matter the age or accomplishments.

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A. Ageism- prejudice towards people based on their age (Moody, 13). With the life expectancy nearly doubling over the past 100 years, more and more Americans are surpassing the 65-year age landmark. In a survey of people age 60 and above, 80% reported experience with ageism (Dittmann, 2003). Ageism has harm on the mentality of the aging American.

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When thinking about an older woman in today’s pop culture, the first person I think of is Beverly Harris from the hit TV show Roseanne. Beverly is the mother of Roseanne and grandmother to her four kids. She is the exact definition of “Metaphor” of the older woman in the show; Myrna Hunt argues that the Metaphor for disease, isolation, worthlessness, vulnerability, dissatisfaction and decrepitude (Pg 12). Beverly In the show Beverly can seem to be bitter at times she is always feeling worthless and sorry for herself and likes any attention that people will give her. Since her divorce of 20 years she has herself isolated and lives alone.

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Advertisements sell values, images, love and sexuality. Over the years advertisements have attempted a wide variety of advertising approaches like humor, sex, emotions. Advertisers use one of these appeals to ensure that the targeted audiences receive their message. The media’s framing of women in highly restricted and negative ways is a global phenomenon that cuts across all cultures and has endured a long passage of

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1525 Words | 7 Pages

For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).

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Self-image, according to dictionary.com, is the idea, conception, or mental image one has of oneself. Self-image can be affected by many outside sources. One of the biggest factors affecting self-image is media. As per an article on the HuffPost website, 60% of people using social media reported that it has impacted their self-esteem in a negative way. This was proved by a poll of men and women 28-73 who were active social media users.

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This article focuses on how media especially advertisements highlights gender stereotypical images of both men and women. I.INTRODUCTION The term media refers to the groups that communicate information and news to the common people. The media holds immense power in democratic countries.

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