In her essay, “Sizing Up the Effects”, Professor Sissela Bok states the harmful effects of aggressive media and accents her informational argument with scholarly accounts of emotion in order to grab both the hearts and heads of her audience. Bok references a study done on homicidal men and says “What is most startling about the most violent people is how incapable they are… of feeling love, guilt, or fear.”, shortly after she takes a quote from Macbeth “I am in blood. Stepp’d in so far that, should I wade no more, Returning were as tedious as go o’er.” By including these hard hitting, poetic pieces she stimulates a new part of each audience member, a personal element is introduced making all of her given information apply on a deeper level.