The Communication and relationship marketing of Smart Wear involves putting into play a set of skills to deal with two issues. One of them has to do with a series of obstacles that are outside the company, among which people can mention the presence of competitors, regulations imposed by the market, such as the certifications required for certain products, and the whole reorganisation of the world chains of production, which until the mid-1980s had been handled through a series of free market relations. Around this decade they became global production chains; "Managed by the producer" or "managed by the buyer" (Andzulis, Panagopoulos, and Rapp, 2012). The "buyer-driven" global production chains are where labour-intensive manufactures and consumer …show more content…
When marketing managers of Smart wear thought they had a handle on applying social media to make brand acknowledgment and sales, social advertising gets thrown into the mix and adds both confusion and optimism. As social media has been a successful approach for people to understand about new brands, products, and services, smart wear is identifying the shift in advertising policy it provides. With the chance for visual communication and focused segmentation that social ads presents, the percentage of overall marketing budgets spent on social media jumps from 10.7 percent in 2015 to 14 percent in …show more content…
The main effects that social networks could achieve are: a joint development with a knowledge of technology strategy that would contribute to modify business models, improve internal communication methods to make it more fluid and reaches all directions, As well as an effective transparency in the Smart Wear in the same ways people would benefit to grant job opportunities to people from other countries who fulfill a suitable profile for the company or for the recruitment of new talents that the Smart Wear needs and especially being closer to customers and know their main desires and needs as well as being able to expand