Case Study Of Snead's Dry Cleaning Company

Snead’s strategy development plan and financial analysis
Snead’s dry cleaning has been successfully operating near downtown Washington, DC for the past thirty years under the sole proprietorship of Sheldon’s uncle. The company provides dry cleaning service to both men and women clothing and has successfully built a great customer base. The company offers two service transaction options to its customers. The service transaction is handled by credit cards and cash payment at the point of picking up items. Customers are sent invoice statements listing service fee and the charge for their service to their credit cards for payment at the end of the month. The large regular customer base is the sign of high service quality and improved picture of

• Have 15% excess of total sales compared to prior year sale
• Producing a net profit from17% to 20% or in excess of $100,000.
Key to success
• A complete and wide ranging marketing strategy is the core solution to success for Snead’s dry cleaning business.
• Choosing a cleaning process that meets the objective of quality and environmentally sound.
• Provision of high service quality to customers to increase their satisfaction level.
• Giving professional greetings to customers completing their order timely and round the clock at reasonable prices thus promoting trust between customers and the company. This is an important key to success for Snead’s dry cleaning business.
• Encourage communication between customers and the company regarding their items.
Vision
The business vision is to be the leading local laundry and dry cleaning service with focus on finest quality, reliability, and unrivalled customers service.
Mission
To provide the best laundry and dry cleaning service and meet the needs of customers, be a leader through our reliable pursuit of distinction, trusted and respected and recognized for our business and

• The opening of major dry cleaning chain business could impose some threats to Snead’s business. The new business competitor is offering 5% to 20% lower price compared to Snead’s business.
Competitive Analysis
This section of the strategic plan development includes the SWOT analysis of the Snead’s business.
 Strength
• More experience than competitor as the business has been established 30 years back.
• Ideal business location
• Strong regular customer base
• Offers quick pick and drop off service facility to customers who want their clothes dry cleaned.
• Provision of quick and convenient service to clients in a timely manner.
 Weakness
• Store front requires renovation
• Obsolescing equipment of dry cleaning that is needed to be replaced in 3 to 5 years
 Opportunities

• Scope of increasing sale is high due to the business location near residential and commercial activity area.
• The capability to lessen fixed cost as the sales revenue increases.
• Increase in demand for taking care of clothes as the expenditure on clothing is