Social Media Stereotypes Of African-American Consumers

Marketers have targeted and represented African American communities and primarily white consumers with different approaches. In the early days, marketing to African Americans displayed racism, stereotypes, and inequality. Companies ignored African American consumers and market in favor of white consumers. Nonetheless, there has been a shift in recent years toward more authentic and inclusive marketing methods.
Raceandethnicity.org is an educational site that looks into how race and ethnicity have shaped advertising and how advertising has shaped our understanding of race and ethnicity. “In the mid-19th century, most visual images (until World War II) featured African Americans as stereotypes and caricatures, the most prominent image arguably

“The more we see African Americans engaged in ordinary activities for their own sake, the closer we'll see a clear departure from racist advertising begun more than a century ago” (raceandethnicity.org). Advertisements of Aunt Jemima in the kitchen are no more. The community is engaged on social media sites like Twitter, Instagram, TikTok, and advertisers have responded by developing marketing tactics tailored to these platforms. Resulting in a movement away from traditional media like television and print advertising for social media influencers and micro-influencers as significant marketing

Companies should create marketing efforts highlighting social justice or products and services that benefit African-American communities.
Marketers must be genuine when developing market approaches to African American consumers. Since this demographic is innate at detecting inauthentic marketing efforts, it is critical to approach marketing campaigns with a genuine interest in understanding and connecting with African-American consumers. Listen to what they have to say, incorporate their ideas and criticism, and stay committed to developing meaningful, long-term relationships with the community.
Marketers have used many techniques to target and represent African American communities and mostly white consumers. Marketing to African Americans used to be associated with racism, stereotypes, and inequality. Marketing organizations disregarded African American consumers in favor of marketing to white consumers. However, there has been a shift in recent years toward more authentic and inclusive marketing