When you first enter the toy section of Walmart, you don’t really need signs to know which side is for boys and which side is for girls. Besides all of the purples, pinks and pastels that filled the shelves on the young girls’ side, it was also a glitter wonderland. On the boys’ side, however, were darker colors – black, gray, blue, red, or dark green. I found that a lot of the toys that I saw were dedicated to roleplaying, which we discovered in class, is crucial to childhood socialization.

The girls have various sizes and shades of dolls to choose from – however, this also makes the dolls or the items used with dolls (clothes, cars, houses, and doll furniture) more than half of all the products in the girls’ section. This most certainly