Soda Industry Analysis

188 Words1 Pages
In this article, we learned about the demand of soda reducing due to having so many varieties of beverages on the market now. Over the last 20 years, sales of full calorie soda in the U.S. have reduced by more than 25 percent, and it is still declining. The population in the U.S. now cares more about health and sugar consumption which plays a factor in the products they buy. From 2004 to 2012, children consumed 79 fewer sugar sweetened beverage calories a day, which is a 4 percent cut in calories over all. New beverages such as energy drinks, diet drinks and especially bottled water are gaining more popularities because they’re healthier compared to sodas. Companies like Coca Cola are now forced to increase the amount of variety they offer