This is a propaganda which is used to promote soma while my target audiences are all alpha people. In this poster, I use one propaganda technique called “testimonial” to make it more effective. It will be more persuasive if someone clever and good at her job recommends soma to all α people, so I create an alpha plus doctor who is prestigious in their world. Moreover, since my specific audiences are alpha people, and all of them are smart and would like to do a better work, I emphasize the effect of soma is to balance people’s lives instead of being just happy. Meanwhile, I use “soma vocation” in my propaganda, which occurs several times in the book. Last but not least, all the words in this propaganda are in grey, which is the same color which