ipl-logo

Sonic Essay

371 Words2 Pages

Sonic has many competitive advantages over other fast-food franchises, beginning with its appeal to baby boomers, those who were born from 1946 through to 1964. Sonic brings back the nostalgia for years gone past, specifically in the 1950's when curbside service from carhops on roller skates was the norm (Ferrell, Hirt & Ferrell, 2016). According to Dr. Markman (2013), remembering past events evokes a sense of positivity, optimism and social connection with others. For baby boomers, Sonic, allows them to take a trip back in time to relive moments when they were young and carefree. For the younger generation, a large menu of items that can all be customized is appealing. Also, most appreciate the ability to order directly through their screen, rather than waiting in line as you must in Sonics competitors. …show more content…

The first is the drive-in aspect, which allows baby boomers to relive the past and others the convenience of staying in their cars while carhops bring their food. The second characteristic is customization. According to co-founder, Troy Smith, customization is the core of what they do. Customers can customize their orders a thousand different ways, with everything being made-to-order. The third is what they call the "five -daypart strategy which includes, breakfast, lunch, afternoon, dinner and evening (BLADE). The remaining characteristics are technology, innovation, advertising, and operation excellence (What is a Sonic Franchise,

Show More
Related
513 Words | 3 Pages

Panera Bread’s strategic approach to the paradigm shift in the industry does give them an advantage against other companies. Their strategy of removing preservatives and artificial flavors gives the business the chance to outperform other bakery-café’s in the industry, because this allows them to fill a niche in the market. The consumers are demanding healthier food choices and Panera is finding a way to meet those demands. Panera Bread implements a broad differentiation approach to their business because they want to stand out against their competition by offering healthy food choices. The American people are making changes in their shopping and eating habits and it is only logical for Panera Bread to find ways to produce goods for their needs.

Read More
1036 Words | 5 Pages

They also have fresher foods and being a competitor for places like McDonalds and Taco Bell. According to

Read More
233 Words | 1 Pages

When analyzing the establishments mission and vision statement we have noticed a few areas they did follow, and a few they did not. Through both their mission and vision statements the company reflects how they are very focused on authenticity. Their mission statement states “To be the most authentic experience and best run restaurant in the Okanagan.”. The business is very focused on authenticity and how they are portrayed in the eye of the consumer. It shows that the establishment is focused on the consumers needs rather than that of the employee.

Read More
1568 Words | 7 Pages

Has different type of stores which service different type of customers 7. Upgraded stores every 5 years rather than 7 Weakness: 1.Weak IT infrastructure 2. Operates only in Canada 3.Has too many banners under its brand name Opportunities: 1.Food industry has been growing at a constant rate. 2.

Read More
1061 Words | 5 Pages

Anthony Arena Professor J. Mileo Philosophy 243 February 1, 2017 The Truman Show and Plato’s Cave Allegory Plato’s Cave Allegory is one of the most, if not the most famous allegories of all time. Despite Plato’s introduction of the Cave Allegory occurring sometime between 380 and 360 B.C., it is still analyzed by modern philosophers who attempt to narrow down and explain some of the broad statements made by Plato. In addition to this research, it has also become clear that many modern films display many of the same messages through metaphors in which someone has developed a misconception regarding reality. The Truman Show is one film, of many, which appears to have adopted a substantial amount of ideas from Plato’s Cave Allegory and adapted

Read More
647 Words | 3 Pages

This builds trust with customers as they can see the fresh meat and ingredients and builds on the customer experience. These are my thoughts and the positive philosophy of Five

Read More
230 Words | 1 Pages

Throughout our education careers, we should have learned the importance of both sides of the Constitution debate. However, many have only seen the winning side (Federalist) then the opposing side (Anti-federalist's). The main arguments that arose during the debate concerning the United States Constitution was that the Anti-federalist believed the constitution threatened liberties, failed to protect individuals rights, threatened the sovereignty of the states, and gave to much power to the federal government. Most of the individuals on the opposing side was farmers and workers, which was mainly against anything dealing with a strong national government. They believed that the Bill of Rights would prevent individuals rights from being taken.

Read More
629 Words | 3 Pages

Panera has done all of those as far as I can tell, I personally do not care much for the price or amount of food they offer but everything else is spot on (many people I know love Panera). Panera has many rivals, much more than normal; they compete from both ends of the spectrum which is probably why they are doing so well. Their market is so large they can handle the pressure from outside. Five Forces Model Factor Analysis Impact Rivals competitive Pressure • Buyer costs to switch brands are low • Competitors are numerous and equal in size and competitive strength

Read More
1410 Words | 6 Pages

I mean, what’s the mystery? As for McDonald’s I would say they value their consumers, about service their restaurants are the same all around the World, they prefer a good service with smiling staff, they provide better opportunities through additional activities. In some stores they collect money in the form of coins to help different charity organizations. Innovation, they like to try new things and to change. They do advertisement meetings in order to promote and protect their image.

Read More
999 Words | 4 Pages

It opens a new era for take-out foods. Even though they don’t use much technology in cooking process but applying a lot of currently technology is one of their strength. There is no product technology or research and developments occurs which can make a real difference in the products they offers. But it has a secret recipe, which separates its fried chicken and other foods from other fast food providers and attracts more customers. This actually helps it to gain more

Read More
1406 Words | 6 Pages

Convenience is offered to restaurants by providing them with an established delivery service and drivers. The company offers a price value proposition. It charges consumers a flat, low fee of £2.50 for delivery. In addition, if they refer a friend who completes an order, they can receive free credit towards a meal. The company reduces risk by using packaging for food that maintains its temperature if possible.

Read More
1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More
924 Words | 4 Pages

Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable-

Read More
1546 Words | 7 Pages

The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.

Read More
1601 Words | 7 Pages

For example, McDonald’s owns facilities that produce standardized mixtures of ingredients. Also, cost minimization is a financial objective based on the cost leadership strategy. In addition, product innovation is related to McDonald’s broad differentiation generic strategy. Product Development. McDonald’s uses product development as a supporting strategy for growth.

Read More

More about Sonic Essay

Related Topics

Open Document