Spanish Food Subcultures

247 Words1 Pages
Since subcultures is based off of the realign, nationality, ethnicity, age, and gender it is important that you are targeting the right customers to your food product. Subculture is important when marketing food products, it allows them to market according to the geographic. An example would be if they are targeting Hispanic customer, than Spanish food will be the main focus. Knowing what your customers want and targeting those customers is all part of the subculture segmentation. // This allows the food marketer to cater to the needs and there expectation when it comes to the product. Understanding and studying the market is an important part to getting it right. Not only do you have to consider race, but age plays a big part in it to. Older