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Split Test Facebook Essay

450 Words2 Pages

Why You Should Split Test Your Facebook Ads

One of the key things any advertiser using Facebook ads must do is make sure that their ads are running the best they can. Far too often advertisers launch a Facebook ad campaign, pay little attention and then are shocked, disappointed, even angry when they see they spend $200 and the results were minimal. Instantly Facebook is blamed, but the reality is that you create your ads, you define the targeted audience that will see those ads, and it is up to you to make sure your ads are providing the results you want. This is why you should split test your Facebook ads every time! Top notch marketers know that performance is the result of testing-testing-testing.

Let’s pretend you are going to run an ad. You need to include an image on that ad to attract the attention of the viewer. How will you …show more content…

1. Ad Image – Take time to test various images to find the image that performs best. Sometimes it’s about the image itself. Sometimes it’s about the colors. Sometimes it’s about the size. You get the idea. For example, you might find that females respond better to images that are pink or that contain a lot of pink.
2. Ad Copy – What is your message saying? Change the copy wording. Change what you are asking for. For example, asking the viewer to click ‘like’ works pretty well.
3. Interest Groups – You target your interest groups when you create your ads. These are the people that are likely to be more passionate about what it is you have to offer. It’s expensive to target those people that aren’t your interest group. So make sure you spend some time with trial and error here.
4. Demographics – Among your interest groups are the demographics of that group. Try splitting your group further into age, gender, etc. and then try your ads. The better you do this the better your ads should

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