ipl-logo

Sport Obermeyer Essay

504 Words3 Pages

MEMO To: Wally Obermeyer From: Team 313 Date: May 20, 2018 Subject: Production Planning Sport Obermeyer is a skiwear apparel manufacturer. It became a leading company in the U.S. Skiwear market with impressive 45% of children's skiwear and 11% share of adult skiwear market. Its products are offered in different genders. Obermeyer offers an excellent price/value relationship, targeting the middle to high end of the skiwear market. Its product strategy relies on several logistics-related activities, matching the collections of products to retailers at the same time, and including on-time delivery of its products to its retailers Recently, Columbia Sportswear, low margin high volume competitor, has grown over the last 3 years, capturing 23% of the adult ski-jacket market. So, in order to maintain its market share, the company needs to achieve a sustainable growth. The purpose of this memo is to address the issues regarding the firms' commitments for producing its 1993-1994 line of fashion skiwear and rectify the issues with first phase production. Issues: …show more content…

This resulted in the occurrence of two scenarios, both resulting in a loss to the company. On one hand, the company was saddled with excess merchandise for those styles and colors that retailers had not purchased, resulting in the selling of those at deep discounts below their manufactured cost. On the other hand, the demand of most popular items was not met by the company. A lot of income was lost each year due to companies companies' inability to predict which products would-become best

Show More
Related
1376 Words | 6 Pages

The purpose of this assignment is to give a close attention to the financial perspective of the Mdelic Wasatch Outerwear as we examine past and current financial data and evaluate company's performance and financial position. In order to evaluate a company, we need to go beyond the numbers mentioned in financial statements. Investors, managers, creditors and others need to analyze various aspects of financial statements so they can invest, manage and do business more effectively with the particular company. Analyzing the company’s financial statement helps in evaluating performance of the company that further helps in making smart decisions. Also, to accurately analyze the performance of the company, we need to compare its performance

Read More
1638 Words | 7 Pages

The documents given all point towards a specific idea: how the olympics affect the world. The method in which the olympics affects the world differs in the various sources, with some speaking on progress in political relations, some speaking on progress socially, and finally others arguing it affects the world as a place for hostile countries to prove their worth to each other competitively. The documents about political progress are documents 1, 5, 6, and 7. The first, document 1, speaks very specifically on one who believes that the olympics will decrease tension between countries.

Read More
317 Words | 2 Pages

The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

Read More
427 Words | 2 Pages

What do you see as major challenges facing Barstool Sports in the next five years? Barstool Sports has faced many challenges over the years, some future challenges facing Barstool Sports in the next five years are competition, maintaining brand image and talent, and being able to adapt to the current trends. Barstool Sports competes with various media companies and platforms that cover sports, entertainment, and pop culture. Their main competitors are ESPN, Fox Sports, and Bleacher Report.

Read More
1250 Words | 5 Pages

Thus, allow greater visibility of Under Armour while providing brand awareness. Under Armour also strategized marking to sustain in addition to sales growth in North America as well as the proposal of entering into foreign country markets (Thompson, C-­‐50). The competition among well-known businesses are intense because the sports apparel business is extremely competitive forcing the demand process to rise higher. The international sports and fitness apparel market has observed several trends in its market such as increase in consumer apparel towards healthy lifestyles, development of new sports besides a surge in sports involvement (Morkel).

Read More
877 Words | 4 Pages

In an organization, job satisfaction, job involvement, and organizational commitment determine their ultimate success. Job satisfaction is defined more of an emotional experience of fulfillment experienced after a well-done job/task in the organization and as well as the productivity of the task doer also (Brown, 1996). Job involvement is defined as the physical, intellectual and emotional participation of the worker in the specified duties and responsibilities. Organizational commitment is described as how connected the employees feel in their bonding experience with the organization (Kanungo, 1982). The feelings expressed should be of motivation, as part of the organization’s undertakings, goals, and mission.

Read More
746 Words | 3 Pages

When choosing a dog it’s very difficult to decide what kind of breed to choose. It’s difficult to pick and choose because you have to look at what kind of traits you need and want for your family. Whether you want the dog to be aggressive, kind, or if there’s any kids in the family you need to take that into consideration. You also have to decide if you want your dog to get along with family members or even other dogs. When choosing a dog its crucial you do all the research and know a lot about the dog you’re choosing.

Read More
1436 Words | 6 Pages

Reduce lead times: It can be achieved by either actually reducing the lead times or by encouraging the retailers to place their orders in advance. The pre-order of the raw materials (fabric) by Obersport would also help Obermeyer since this would reduce the lead-times of acquiring this fabric during periods of unexpected jump in demand. If the whole process from delivering raw material to finished goods can be completed in a shorter period of time, the company would be able to produce at a time when demand can be forecasted at almost 100% accuracy. The disadvantage of this method is that it would create additional costs of getting raw materials quicker and shipping finished goods at a faster speed and higher cost but it would reduce sunk cost from excess inventory and increase the market share due to

Read More
1140 Words | 5 Pages

The Balance of Coursework and Experience for Athletic Trainers Do universities really prepare students for the real world? Kinesiology is a field of study for many job opportunities ranging from Physical Therapist, Personal Trainer, Strength and Conditioning Coach, Athletic Trainer, and many more. Kinesiology has a variety of classes you need to take and many different Internship jobs, but some universities don't allow Internships until you meet the requirements. While many universities require practical experience in the field before they start interning, on-the-job training is a better way for students to learn than more academic classes that don’t directly relate to the field.

Read More
1184 Words | 5 Pages

In addition, well-established brand names can be continue to contribute investment and time in upholding brand identity, preserving brand loyalty and developing new sports product lines so as to occupy more market share (Mei-mei, et al. 2006). These big scale companies are well-known in the sportswear market, their marketing sales were significantly higher than others sport brands a lot. To cite an example with referencing MBASkool (2001-2014), the total amount of sales in Nike has $27.04 Billion and $19.24 Billion in Adidas but only $3.1 Billion in Asics in 2014. In concluded of all manufacturers of sport, Nike has an industry leading 38% market share of the branded sportswear market which ranked the first one in 2012. In view of this, these brands are highly competitive and easy to earn the customer loyalty to the

Read More
866 Words | 4 Pages

The PRADA Group developed its prestige through an operational management system based on high quality, creativity, innovation and modernity which, as Miuccia Prada and Patrizio Bertelli said: “pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion”. The main goal of this report is to evaluate the different operation areas that include, the product/service design and production function, the marketing function, job design and work organization and social responsibility of the firm. Finally in the conclusion of this report, opinions and suggestions will be provided on how to increase the current efficiency of overall operations management of the PRADA Group. Product/Service Design and Production 1.

Read More
1162 Words | 5 Pages

Track & Field Track and Field looks like a very simple, easy, boring sport to most people but it’s really not. Some people don’t want to join track because “they don’t like running”, what some people don’t think about is the field part of Track and Field. There are many different options when it comes to track and field. Track and field is a very enjoyable sport to most of the members.

Read More
711 Words | 3 Pages

How Competitive Sports is Beneficial Children at a young age have a lot of energy, To solve that problem, they are sometimes put into a competitive sports team. Many will disagree and say that this is unacceptable , while others say that it is beneficial. Children should be able to be put in sport teams because most children play sports as a passion,and it not only benefits them with being athletic and healthy, It's also favorable to children because only its a game, it also teaches children morals, and life lessons. One reason Children should be able to play sports, is that playing sports is beneficial to the kids health.

Read More
1264 Words | 6 Pages

The credit for this goes to the consumers who enjoy an active lifestyle and indulge themselves in active sports, competition, recreation and exercise. The growth is also a result of the increased health and safety legislation in the developed world. Literature Review Article excerpt Although popular sports garments like t-shirts and shoes are typically marketed as products intended for the practice of sport activity, the majority of buyers in this market are not athletes and are attracted to these products essentially on the basis of their fashion appeal. In this study, we propose some factors play a significant role in influencing the product evaluations of buyers of sport apparel: brand name, durability, price, comfort,

Read More
845 Words | 4 Pages

Value of Sports and Visual Arts In today's society, high school sports are highly valued. With sports comes recognition, good health, and so much more. Although sports provide many positives for growing teens, they are too glorified. Too much funding and support from schools and communities go into the sports program, and while many programs out of school allow kids to take part in sports, rarely are there any that involve acting, music, and art.

Read More

More about Sport Obermeyer Essay

Related Topics

Open Document