Stanford Prison Experiment With Philip Zimbardo

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Official Stanford Prison Experiment website: http://www.prisonexp.org/

What makes good people do bad things?: http://www.apa.org/monitor/oct04/goodbad.aspx
An interview with Philip Zimbardo: http://nautil.us/issue/45/power/the-man-who-played-with-absolute-power
In the Stanford Prison Study, students were given roles as prison guards or inmates. The participants were chosen carefully, so that most of the participants would end up being "Average Joes". What started out as a seemingly innocent experiment began to further escalate with each day, up to the point where they had to shut the whole thing down. It lasted 6 days, less than half of the original end-point (2 weeks). So, what caused these normal college students to suddenly become engrossed