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Star Wars: The Entertainment Industry

358 Words2 Pages
Ever since May of 1977, Star Wars has been a major hit in the entertainment industry. The franchise has earned a total of approximately $30.2 billion - that is more than a million dollars per episode. Toys have been a highly lucrative source of profit for the franchise. Star Wars action figures generate an annual profit of approximately $1.5 billion. This profit links back to when Star Wars hit movie theaters in 1978. Movies were expensive so most fans only saw them once. Rather than paying to see the same movie again, they wanted toys so they could recreate the movie on their own. Fans also created their own stories with their toys instead of waiting one or two months for a new Star Wars movie. Star Wars tries to adhere to a policy
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