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Starbucks Accomplishments

168 Words1 Pages
Starbucks is an American dream establishment that offers premium roasted coffee beverage due to the ingenuity of a man name Howard Schultz. His efforts have revolutionized specialty coffee from around the world and sustained a niche within the American free enterprise system. Schultz performed a sociological experiment in Italy. Schultz observed that people who enjoyed coffee not only convened because of the beverage. He noticed that people collectively merged to communicate while enjoying a favorite beverage. Schultz decided to take this idea and multiply it on the home front. He revolutionized the American coffee enjoyment experience by duplicating what he had witnessed in Italy and it became a major success. Schultz started with an establishment
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