General Motors, or simply GM, as known to many, is a 50+ billion dollar corporation which touches virtually every major country around the globe, and then some (Barra, 2017). Primarily, GM is a dominant automobile producer which has a rich American history which dates back over a century. Chiefly, the purpose of this written paper is to compose a strategic analysis of General Motors. A strategic analysis such as this will help the consumers of GM better understand what really goes into their purchase and to identify areas in which improvements can be made. This strategic analysis is composed of five key areas: the background of the company, an external analysis, internal analysis, a SWOT evaluation (Strengths, Weaknesses, Opportunities, and Threats), and recommendations based off of research. The external analysis is extremely important because it first examines how the company’s history and background and eventually how they contributed to exterior factors affecting the company. Furthermore, how these exterior factors continue to contribute to what makes the General Motors into the company it is. An analysis of the general market environment is first thing done after delving into General Motor’s lengthy history. For this analysis, the market is composed of six basic market segments: the demographic segment, the economic segment, the political and legal segment, the technological segment, the socio-cultural segment, and the global segment. Discerning how General Motors is