ipl-logo

SWOT Analysis Of Barbie

1112 Words5 Pages

Strategic Tools
SWOT analysis
SWOT analysis is an evaluation of the Strengths and Weaknesses and Opportunities and Threat of the business in connection to the internal and environmental elements influencing an element so as to build up its condition prior to the preparation of a long term plan (Tim Berry, n.d.). It is an effective way to recognizing the strengths and weaknesses of the company and analyzing the opportunities that available for the company and the threats that the company confront. Existing organization can know what they need to change and respond through using SWOT analysis and new organization could use SWOT analysis to investigate the existing business world and think what the new organization could do to compete with the …show more content…

Furthermore, strong brand equity, due to longer operating history toy industry has build up a strong brand equity in the business world. For example, Barbie, it produce dolls that are able to change hairstyle and clothes. Barbie is a big brand in the toy industry, it has variety of dolls and accessories that are able to attract customers. Barbie is well-known among the young girls’ world.
Weaknesses
Most of the toy stores are heavily depend on the seasonal sales (Toy R Us, n.d.). The sales will only boost up during the peak time such as Christmas. Most of the times, manufacturers are unable to make decisions on how much the manufacture need to produce, thus it will lead to wastage, if they overproduce and unable to sell it. There are also cases about the safety of the products, companies would have to recall back all the toys and may get fined. …show more content…

It works through the different segments of the full scale environment and prompts the organization to look at the particular ranges in depth. PEST stands for Political, Economic, Social and Technological. PEST is useful tools to the organizations because it can help the organizations to determine the opportunities that the organizations have and inform the organizations about the threats that it face. It helps the organization to characterize the way the business is formed, so the organization could change

Show More
Related

Swot Analysis Of Bass Pro Shop

1943 Words | 8 Pages

What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

Read More

Is Barbie's Negative Influence Of Body Image Issues In Young Girls

808 Words | 4 Pages

Barbie was first introduced in March of 1959 by an American toy-company called Mattel , Inc. Barbie dolls were all the hype back then for girls of all. Barbie was supposed to be the perfect doll that nearly every girl owned, but it was not as perfect as it seemed. Little girls wanted to look like her and be perfect like her, which with Barbie’s extremely unrealistic figure was not remotely possible.

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

In such a way that, Barbie has displayed multiple career paths, offered in various ethnicities but always displayed in the same way and with the use of Logos and Ethos. Although the whole idea behind the Barbie doll was to encourage young girls to be able to dress Barbie how they wanted to with the various wardrobes, it was not until quite recently that Barbie was able to hold more “leadership like” rolls in society. With advertisement of the Barbie doll, gender equity closely intertwined with the portrayal of the doll. “Consistent with other commercial advertising formats, males were found in the leadership and authority roles, while females were generally portrayed in more passive roles. When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.”

Read More

Swot Analysis Of Lego

1321 Words | 6 Pages

STP SEGMENTATION Construction and building block toys for children Demographic Segmentation • The company’s collection of toys and games are targeted at both genders and different age groups. • There is a product to engage children at every stage of their development, and products to cater to the needs and interests of older people. • LEGO DUPLO was launched as the big brick for the small hand and is targeted at pre-school children. • The series is graded in difficulty for children aged 2-6 years old.

Read More

Chanel Brand Equity

2335 Words | 10 Pages

Brand equity is a set of brand intangible assets and liabilities connected to the brand and its trademark that could enhance or disturb the value to the customer and the firm (Aaker 1991, p.15). Brand equity has been referred a lot in business world for years. However, brand equity does not simply occurred, it needs effective building, maintenance, and protection management. (Aaker 1991, p.

Read More

Political And Environmental Factors That Affect The Airline Industry

885 Words | 4 Pages

PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.

Read More

Analysis Of Nike's International Marketing Strategy

1115 Words | 5 Pages

International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

Read More

Barbie's Good Influence On Children Research Paper

638 Words | 3 Pages

Barbie’s Good Influence on Children Barbie has been the most popular doll since her debut on March 9, 1959. She has been changing ever since then, by changing her jobs and hobbies. Like the New York times said, “Barbie is a positive role model, and a legend.” (Justina Sharp) (Ethos). Barbie has made record sales ever since that day in March of 1995, but the criticism has been relentless.

Read More

Pest Analysis Of Cold Chain Logistics

1076 Words | 5 Pages

And we have used the SWOT analysis tool to analysis the strength, weakness, opportunity and potential threat of the existence for the firm can adjust the enterprise resources and strategy to reach to the better purpose of the company

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

Read More

Toys R Us Case Study

2034 Words | 9 Pages

Toys "R" Us proves to have more than it 's popular misspelled name going for it. The company has had almost consistent success since it was founded around 1960. With the history of popular children 's toys, Toys "R" Us has been standing out amongst competition by providing the multiple kinds of toy that can attract customer from all over the world. Toys "R" Us proves that building relationships is one of the major keys to run a successful business. Its unique hiring process provides stores with exceptionally talented employees.

Read More

United Airlines Market Segmentation

1027 Words | 5 Pages

It allows the organization to identify the key areas where the organization is performing at a high level, as well as areas that needed work and efforts to improvise. A SWOT analysis completely focuses on the four crucial elements included in the acronym, allowing companies to identify the different forces influencing a strategy, action or initiative related to the company’s venture.

Read More

Pestel Analysis Of Starbucks

879 Words | 4 Pages

2.0 PESTEL ANALYSIS
A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.

Read More

Swot Analysis Of Ellen Reisen

783 Words | 4 Pages

******* What do you think of a student in terms of: team work, focus on task, dealing with guests, flexibility, sense of responsibility, expertise, professional attitude, dealing with superiors and subordinates, team spirit and leading? I have known Ellen Vespermann around seven months. To me she is a good student and has been being my colleague since I started to work at Nomad Reisen. Ellen is very impressive and agile in everything she does. She is well developed in terms of social skills and knowledge.

Read More

Pestle Analysis Of Maybank Malaysia

709 Words | 3 Pages

PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

Read More

More about SWOT Analysis Of Barbie

Related Topics

Open Document