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SWOT Analysis Of Barbie

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Strategic Tools
SWOT analysis
SWOT analysis is an evaluation of the Strengths and Weaknesses and Opportunities and Threat of the business in connection to the internal and environmental elements influencing an element so as to build up its condition prior to the preparation of a long term plan (Tim Berry, n.d.). It is an effective way to recognizing the strengths and weaknesses of the company and analyzing the opportunities that available for the company and the threats that the company confront. Existing organization can know what they need to change and respond through using SWOT analysis and new organization could use SWOT analysis to investigate the existing business world and think what the new organization could do to compete with the …show more content…

Furthermore, strong brand equity, due to longer operating history toy industry has build up a strong brand equity in the business world. For example, Barbie, it produce dolls that are able to change hairstyle and clothes. Barbie is a big brand in the toy industry, it has variety of dolls and accessories that are able to attract customers. Barbie is well-known among the young girls’ world.
Weaknesses
Most of the toy stores are heavily depend on the seasonal sales (Toy R Us, n.d.). The sales will only boost up during the peak time such as Christmas. Most of the times, manufacturers are unable to make decisions on how much the manufacture need to produce, thus it will lead to wastage, if they overproduce and unable to sell it. There are also cases about the safety of the products, companies would have to recall back all the toys and may get fined. …show more content…

It works through the different segments of the full scale environment and prompts the organization to look at the particular ranges in depth. PEST stands for Political, Economic, Social and Technological. PEST is useful tools to the organizations because it can help the organizations to determine the opportunities that the organizations have and inform the organizations about the threats that it face. It helps the organization to characterize the way the business is formed, so the organization could change

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What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

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Barbie was first introduced in March of 1959 by an American toy-company called Mattel , Inc. Barbie dolls were all the hype back then for girls of all. Barbie was supposed to be the perfect doll that nearly every girl owned, but it was not as perfect as it seemed. Little girls wanted to look like her and be perfect like her, which with Barbie’s extremely unrealistic figure was not remotely possible.

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In such a way that, Barbie has displayed multiple career paths, offered in various ethnicities but always displayed in the same way and with the use of Logos and Ethos. Although the whole idea behind the Barbie doll was to encourage young girls to be able to dress Barbie how they wanted to with the various wardrobes, it was not until quite recently that Barbie was able to hold more “leadership like” rolls in society. With advertisement of the Barbie doll, gender equity closely intertwined with the portrayal of the doll. “Consistent with other commercial advertising formats, males were found in the leadership and authority roles, while females were generally portrayed in more passive roles. When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.”

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Brand equity is a set of brand intangible assets and liabilities connected to the brand and its trademark that could enhance or disturb the value to the customer and the firm (Aaker 1991, p.15). Brand equity has been referred a lot in business world for years. However, brand equity does not simply occurred, it needs effective building, maintenance, and protection management. (Aaker 1991, p.

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And we have used the SWOT analysis tool to analysis the strength, weakness, opportunity and potential threat of the existence for the firm can adjust the enterprise resources and strategy to reach to the better purpose of the company

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Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

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It allows the organization to identify the key areas where the organization is performing at a high level, as well as areas that needed work and efforts to improvise. A SWOT analysis completely focuses on the four crucial elements included in the acronym, allowing companies to identify the different forces influencing a strategy, action or initiative related to the company’s venture.

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PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

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