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SWOT Analysis Of Nike

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SWOT Analysis SWOT analysis is a business concept used to analyze a case study. SWOT is divided into internal and external environmental of an organization. SWOT consists of strengths, weaknesses, opportunities and threats. In this essay I will define each of components of SWOT and supporting by examples. First of all, ' 'strengths mean that the distinctive and positive qualities, reputation and the resources a company has. ' ' For example, now a day there are seven thousand MBA colleges and universities offer a program as a part of their curriculum, holds great opportunities to seek higher education from MBA degree for the educational institutions, business knowledge- leadership …show more content…

' (Carr, 2013) Innovation has an application of information, imagination, values and ideas that are all including in the process of products. There are many companies that make innovations. In this essay I will explain about one of these …show more content…

The opportunity is to test without any constraints. So, that in sum is the innovation, Nike style. Nike makes many innovations especially by launching new products with new features. ' In 2013, Nike becomes the number one of innovative company. This innovation include the Fly knit Racer, feather light shoes that feel more likely a sock atop a sole. ' This is especial from Nike products. It required a complete thinking of Nike 's manufacturing process. 'The result of this shoe is very good because it 's environmentally friendly and it could reduce the product costs. About 44000 employees buy these shoes from Nike Company. ' Nike annual revenue may be increases to 24 billion dollars in 2006. ' Profits are increases to 57% and it has more than doubled in the market. 'The development of Fly knit and the fuel brand based on the interviews with Nike Company. ' The Fly knit Racer is one of the first shoes in the Fly knit line. 'Nike as a big company it is dominant for athletic shoes business it is important for basketball shoe business. ' Nike has many benefits from the community. 'On December Nike launched many products. Also, it did much manufacturing to Brazil were in Brazil is so expensive. ' In addition to, Nike launched a new film about athletes ' ' Find Your Greatness ' ' which is a film include for everyone to have their own achievements of Nike of running, Nike of training, Nike of

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Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

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Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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