Stride Log Commercial Analysis

It begins with the first meeting, the first time eyes meet and love is not short behind. For a gum commercial, the stride company knew just what to do in order to captivate their audience. The commercial starts with young kids starting out high school, a good age range to begin with because it is easily relatable for a large population, this is use of the social learning theory Myers, D. (2014). The theme was young love, and the connecting point for the two people through the commercial was the stride gum. This was especially clever, as the main point in the story revolves around the product trying to be sold. The couple then grows into adulthood, and their love story continues. With each of their adventures, mostly positive, the boy writes little pictures of the beautiful moment on a gum wrapper. When they have a fight, the girl leans over and hands her boyfriend a piece of gum, and he smiles,

The commercial now starts appealing to the adult audience with the help of the social learning theory Myers, D. (2014). While continuing to play on the young romance ideals of high school age kids. The onset of busy jobs and long distance relationships bring about more troubles, yet the boy keeps writing. We see this strength and perseverance continually brought together by the romanticized symbol that the gum takes on in heir love story, only strengthening our fluffy, positive feelings associated with the gum. When it comes to the end of the hugely sappy four-minute love story, the couple is reunited. After being away, the lovely young woman floats through the door of a building to find pictures her love has drawn, depicting each stage of their relationship and all the good times they have had and all the struggles they have made through. At the end, there is a lovely picture of him proposing, and he gets the girl. Stride gum equals successful relationship, and getting the girl in the