When purchasing my first vehicle there was an attachment to having my own transportation. When I graduated from high school my parent brought me an old hatch back car. It was old but I was in love with my old car after a while. Subaru of America is trying to create a marketing strategy that will allow the owners to create love between the owner and the automobile. Their focus is to build a connection of fun and adventure while having a Subaru brand. Subaru of America began in Philadelphia during 1968. After the company moved it became the fastest growing mass market automobile brand in the United States. The dilemma with Subaru of America is that the market that there getting to are the younger people with a college education and has an income