Bad Reputation of Red Meat The article “Meat As a Cause of Cancer” written by the editorial board of The New York Times is about the recent study by the World Health Organization. The study provides persuasive evidences that consuming red meat and processed meat can cause cancer. The editorial board is trying to convince reader that red meat isn’t that dangerous. The article is somewhat ineffective because it is missing ethos. The article is somewhat ineffective because there is no ethos. The ethos is nowhere to be found. For instance, the editorial board didn’t provide any information about their expertise in the subject. So, it eliminates the warrant in their argument. The article did cover the pathos and logos. The pathos is the inspiration