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Summary: Boys Will Be Boys

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Jonathan Myers (1999), founder of psychonomics.com, an investment website stated that the way to improve financial returns was to match investment with investor's psychology and needs. One of her studies was about the role of gender in investment decision making. Mayer (1999) found that male investors were more focused on goals and outcomes of their investment and had more tolerance towards risk with a high level of confidence whereas women were not. Women were multi-focused and had less tolerance towards risk. In another study by Brad & Terrance (2001) titled "Boys will be Boys: Gender, Overconfidence, and Common Stock Investment" found similar results regarding the investment behaviour of male and female investors.
In the CFS (2009) study
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