Summary Of Adapting According To Debra Murphy

319 Words2 Pages
According to Debra Murphy, adapting from B2B to B2C needs a lot of changes in the marketing budget because they will increase the advertising budget because they need to target more audience. Consumers are interested in advertising activities such as coupons, promotions, displays, promo offer, and many more that's why companies should really make an effort in providing such things. Moreover, the real objective of B2C is to make the customers convert into buyers as aggressively as possible. Another challenge that Charles will encounter is that he needs to have the loyalty of his consumers. Just as the businesses that are dealing and loyal to them, he also has to do this to his consumers. He can do this by providing an excellent customer service.